NEW YORK (AdAge.com) -- No other subject has become as much of a hot button in the ad industry as procurement. Marketers' ROI mania and growing use......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
Web Buzz:
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Magazine Contraction Must Continue
MediaBizNet -
89 days 22 hours 41 minutes ago
Industry consolidation is critical to future market development according to WPP chief executive, Martin Sorrell. As reported on AdAge.com,...
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Multicultural Insight: Why McD's Is Lovin' It -- and You Should Too
Ad Age - 90 days 9 hours 19 minutes ago
Posted by Rochelle Newman-Carrasco on 11.11.09 @ 01:21 PM The next morning, Bob Liodice, ANA's CEO, shared the tenets of a new Marketers'...
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Schering-Plough's $10M Experiment With Digital Out-of-Home
LOS ANGELES (AdAge.com) -- When Schering-Plough, the pharmaceutical/package-goods giant behind brands like Claritin, Dr. Scholl's and Coppertone,...
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Why Digital Agencies Are Indeed Ready to Lead
Posted by Jacques-Herve Roubert on 11.12.09 @ 10:14 AM So why does the debate continue? Does offline or online really matter to an oblivious...
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Gong! YouTube adds skip button for pre-roll
Adotas -
89 days 10 hours 58 minutes ago
ADOTAS - When I go to watch a video online and the pre-roll video loads up, my eyes roll to the right-hand corner and follow the timer, sighing as...
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Ikea Sticks With Mediaedge:cia for Planning, Buying
NEW YORK (AdAge.com) -- WPP's Mediaedge:cia has retained traditional and digital media-planning and -buying duties in the U.S. for Ikea as part of...
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- Football's Anti-Homophobia Ad, 5 Years in the Making, Delayed Again
- Gays Not Completely Banned From Super Bowl Ads: Did You Spot Motorola's Kitchen Couple?
- Air Force Reserve Pulls Ad After White Stripes Allege Music Used Without Permission
- WPP Wins One, Loses One in CMD Case
- Why Haven't Valassis and News America Revealed Their Junk Mail Deal?
- Only Certain Types of Christian Ads Welcome in Super Bowl
- Rise in Super Bowl Ad Prices Threatens Raw Deal for Advertisers
- Hiccups Gone, Valassis and News America Sign $500M Deal
- Check Out These Clever Nose Hair Trimmer Ads
- Jimmy Johnson to Pitch Extenze - and Tempt Fate With the FTC
- News America and Valassis Once More in Talks on $500M Deal: Let's Go to the Audiotape!
- Daddies' Sauce: Sponsors of Chelsea's Terry May Wield Ax Over Affair With Teammates' Wife
- Why Donny Deutsch Is Actually Right About Gays and Super Bowl Ads
- A Pattern Repeats Itself: WPP Sues Former Cohn & Wolfe Execs
- Valassis-News America Deal Raises History of FTC Antitrust Issues
- Focus on the Family Brings Its Sex-Obsessed Agenda to the Super Bowl
- Former Scientology Marketing Chief Speaks Out After Leaving 'Cult'
- BNET's 10 Worst Ads of 2009
- Christians Boycott The Gap for Not Saying
- Is the New Pine Sol Ad Racist?
- KFC's 'Racist' Ad Reveals American Consumers' Ignorance
- Tiger Woods' Endorsement Deals Are Toast
- 3 Ways Clients Can Push Ad Agencies to Save Money
- BNET's 10 Worst Ads of 2009
- Focus on the Family Brings Its Sex-Obsessed Agenda to the Super Bowl
- Valassis Wants News America Execs to Testify Against Their Employer
- Ralph Lauren Fired PhotoShopped Model for Being Too Fat
- Christians Boycott The Gap for Not Saying "Christmas" in Ads (Even Though Its Ads Do Use the Word)
- Valassis Could Win $3B From News America in Court, Analyst Says
- Coke Needs Corporate Responsibility Image Refreshed After Battles Over Labor and Obesity
- Insignia, Valassis Sign Up SuperValu; NAM's Monopoly Crumbling?
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