NEW YORK Privately, agency leaders aren't shy about calling out the failings of consultants who help marketers manage agency reviews. That was true......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
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When It Comes To Agency Search Consultants, Agency Execs Suspicious Yet Deferential
AdPulp - 43 days 12 hours 43 minutes ago
Adweek points to a new study from Mirren Business Development that reveals how agency execs feel about agency search consultants. One of their...
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