NEW YORK (AdAge.com) -- Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call......
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BNET Advertising provides daily industry trends and news coverage with insights for managers and executives about the major agencies in advertising, marketing, and public relations. In addition to detailed company and agency profiles, we bring you detailed industry analysis on new partnerships and acquisitions, ad buying and cost, new investments, inventory issues, and other issues critical to the marketing sector.
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IPG's Michael Roth on the Deutsch-Lowe Union
Adweek - 38 days 13 hours ago
Michael RothNEW YORK Interpublic Group CEO Michael Roth explains why he's bullish about the union of Lowe and Deutsch, unfazed about having three...
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The Trouble With Mergers
IPG CEO Michael RothNEW YORK The bad rap on agency mergers is well earned -- so much so that Interpublic Group CEO Michael Roth won't use the word...
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