SAN FRANCISCO (AdAge.com) -- Display advertising players are searching the search-ad space for lessons, in hope of making online-advertising more......
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Owater Using Athletes for More Than Product Plugs
NEW YORK (AdAge.com) -- By definition, startups have plenty of hurdles to overcome. For Owater, the greatest of those might be the shadow of...
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And Action
TurnHere , a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent...
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How the U.S. Census Is Reading Your Mind
NEW YORK (AdAge.com) -- The upcoming census count will be accompanied by one of the broadest marketing efforts imaginable -- trying not just to...
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U.S. Census Allots $145 Million to Reach Out to Minorities
NEW YORK (AdAge.com) -- Multicultural experts expect the 2010 census to boost ad spending toward minority groups as awareness of their numbers...
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As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers
NEW YORK (AdAge.com) -- At a time when earned media is so highly sought after by marketers due to its (relative) low cost and the credibility with...
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New Findings: Adolescents and Digital Advertising
NEW YORK (AdAge.com) -- Do adolescents require special new protections against digital marketing techniques? In her talk at the Children's...
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