About Auto Industry

Everyone has their eyes on the automotive industry lately. BNET Automotive gathers and supplies daily industry trends and news coverage with specific insights for managers and executives, focusing on the major auto companies and parts manufacturers. In addition to detailed auto company trends and profiles, we report on new alliances and partnerships, new models, mergers and acquisitions, labor management, auto unions, investments, and other key issues related to this sector of business.

Nissan's New EV: Almost Ready for Prime Time

By Jim Motavalli | May 11, 2009

Nissan is getting ready to launch its new electric vehicle (EV) next year, and it recently brought an early test version of the car (in the body of a Nissan Cube, though the actual car will have its own dedicated platform) on a 12-city tour that culminated this week in New York State’s Bear Mountain State Park.

Mark Perry, a Nissan spokesman, said that EVs will be 10 percent of the company’s volume by 2015. “This is a full-on rollout,” he said, “not a test program.” The car, announced last year, will have a 100-mile range, and the same ballpark manufacturer’s suggested retail price as a family sedan like the Nissan Altima.

“Gasoline would have to go down to $1.10 a gallon for this not to work,” said Perry, whose financial calculations were based on 14 cents per kilowatt-hour electricity and a $7,500 federal tax credit.

The 100-mile range is not an issue since most people drive 40 miles a day or less, Perry said. Fifteen-minute fast charging at big-box stores and fast-food restaurants will make it all feasible, he added, since the average stay in a fast-food restaurant is 20 minutes.

Katherine Zachary, also a Nissan spokesperson, said the new EV (which has special lithium-ion-manganese batteries, size of pack unannounced) will “not be production constrained.” Before a mass-market launch in 2012, it will be available in 12 to 15 markets with Renault-Nissan Alliance charging networks. Announced so far are both cites, counties and states, including Seattle, Oregon, Sonoma County, the San Francisco Bay Area, San Diego, Phoenix and Tucson, the state of Tennessee, Raleigh and the District of Columbia (as well as Oak Ridge National Laboratory).

The car as tested had challenges—such as limited rear-seat legroom imposed by the battery pack—that the production vehicle won’t have. But most who tried it found it both very quiet and very peppy, though it lagged a bit in the midrange. At Bear Mountain, drivers won points for squealing the tires.

Jim Motavalli photo

MoneyWatch Poll: How Has the Financial Crisis Affected You?

Jim Motavalli is the author of Forward Drive: The Race to Build Clean Cars for the Future, among other books. He has been covering the environmental side of the auto industry for more than a decade, and writes regularly on those topics for the New York Times.

BNET User Analysis

Web Buzz:
  • Nissan Rolls on With Its Electric Car

    New York Times - 234 days 3 hours 10 minutes ago

    SACRAMENTO, Calif. -- President Obama's auto task force cast doubt this week on the business case for the Chevrolet Volt, the extended-range electric vehicle from General Motors. The task force's written assessment said big cost reductions were needed to make the vehicle "commercially viable." Nissan, however. is gushing with confidence about...

  • What's It Like to Drive Nissan's Electric Car?

    Automotive Industry Today - 193 days 10 hours 11 minutes ago

    What's It Like to Drive Nissan's Electric Car? Nissan invited journalists to Bear Mountain State Park in New York on Tuesday to test

  • THE WEEK THAT WAS: When reality falls short of hype

    Just-auto - 113 days 22 hours 40 minutes ago

    Nissan continued its drip feed of electric vehicle (EV) news this week with the announcement of its EV platform under a Tiida (Versa) body shell. Be still thy beating heart, all will be revealed on Sunday in Yokohama when the first car to be mounted atop aforesaid platform finally breaks cover

  • Driving Nissan's new electric car prototype

    Computerworld - 118 days 12 hours 35 minutes ago

    Nissan on Monday previewed its upcoming electric vehicle (EV) on Monday with the unveiling of its latest prototype and a new EV platform. The prototype offers a taste of the performance that will be offered by a production electric vehicle that Nissan plans to announce this Sunday. While the body and interior will differ the core platform of the...

  • Plugged in to Nissan's upcoming electric car

    Consumer Reports - 193 days 18 hours 39 minutes ago

    The electric car is looking more real all the time. In fact, we got plugged-in to Nissanâ??s electric vehicle plans and drove a previous-generation electric Nissan Cube at a media event this week. (Learn more about the new Nissan Cube.) The company says the batteries and drivetrain in the Cube we drove are similar to what will be in its new...

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here