About Auto Industry

Everyone has their eyes on the automotive industry lately. BNET Automotive gathers and supplies daily industry trends and news coverage with specific insights for managers and executives, focusing on the major auto companies and parts manufacturers. In addition to detailed auto company trends and profiles, we report on new alliances and partnerships, new models, mergers and acquisitions, labor management, auto unions, investments, and other key issues related to this sector of business.

Chevy Volt Less Than Electrifying

By Jim Henry | Sep 9, 2008

Chevy Volt sneak peekAwww.

Photos of the production version of the Chevrolet Volt leaked the other day, with versions appearing on thecarconnection.com and a number of other sites. Based on the pictures, it’s a disappointment, compared with the concept car.

Based on the leaked photos, the production version bears a family resemblance to other  middle-of-the-road GM cars. It’s not bad-looking, but it lacks the pizzazz of the futuristic concept car, which seemed to combine “sporty” and “ecological,” two terms you don’t see together very much, this side of a Tesla Roadster, which sells for $109,000. Presumably, that’s a heck of a lot more than the Chevrolet, which likely goes on sale next year.

The Volt is a plug-in hybrid, which means its gets a greater range than today’s hybrids because you can re-charge it with ordinary household current. Other hybrids, like the Toyota Prius, use their onboard, internal-combustion engines to recharge their batteries.

However, the Volt looks like less of a rolling billboard for GM, or more importantly, for its “green”-minded customers. A Toyota Prius makes an unmistakable statement, even if it’s a bit of a nerdy statement. It can’t be mistaken for anything else on the road. But the Volt could hide in a crowd. It’s possible that it has more curb appeal in person than it does in the pictures.

I’m usually pretty forgiving of styling, unless something is as horrendous as the Pontiac Aztek. I understand the trade-offs between a sexy but impractical concept car, versus a build-able, feasible production car that shares parts from the corporate parts bin. But the Volt really is a letdown versus the concept car.

The guys at a Los Angeles Times blog put it this way: “Hear that? It’s the sound of an underwhelmed army of car geeks, trying to hide their disappointment about the looks of the long-awaited production Chevrolet Volt.”

I’ve been harping for a while now about GM selectively leaking sneak peeks, and bits and pieces of future products like the Volt, to pique interest, to demonstrate that GM is more on the ball than they are given credit for, and maybe as an inadvertent sign that the company is getting a little desperate for some recognition. By the way, these latest pictures seem to be a genuine goof, not leaked accidentally-on-purpose, but you never know.

Having seen the pictures, the bits and pieces of the Volt were better-looking than the whole.

Jim Henry has been writing about the auto industry from a business perspective for more than 20 years. He is also a member and past president of the New York-based International Motor Press Association.

BNET User Analysis

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    dennis.wengert@...

    09/09/08 | Report as spam

    RE: Chevy Volt Less Than Electrifying

    The problem with setting expectations so high is that when they aren't met, the 'fall' often ends up being just as big as the hype. But...if the car is competitively priced, and gas stays at $3.50 a gallon or higher, many people will 'forgive' GM for the styling betrayal and purchase a Volt anyway. The Prius' success proves that styling hasn't been a significant factor thus far in green car purchases. The Volt will be a step up in utility, but the build quality and reliability will determine if GM has a car that can effectively compete against the Prius.

  •  
    2

    Timpraetor

    09/09/08 | Report as spam

    RE: Chevy Volt Less Than Electrifying

    $40K for a shrunken Camry that can't even get me to work and back home without engaging the gas engine anyway? What happened to the pizazz? That futuristic car in the teaser ads? Oh, I forgot - this is GM...

    If I want a plain car - one that blends in, Id buy a low-end Corolla, enjoy great gas mileage and spend $18K. With the remaining $22K, I'd buy another Corolla and DiamondBacks season tickets...

  •  
    3

    alora9985

    04/07/09 | Report as spam

    RE: Chevy Volt Less Than Electrifying

    Hi,
    This is anika. i newly join this site. its very useful to others. and enjoy the site.
    ================
    anika
    Car Loans

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here