About Auto Industry

Everyone has their eyes on the automotive industry lately. BNET Automotive gathers and supplies daily industry trends and news coverage with specific insights for managers and executives, focusing on the major auto companies and parts manufacturers. In addition to detailed auto company trends and profiles, we report on new alliances and partnerships, new models, mergers and acquisitions, labor management, auto unions, investments, and other key issues related to this sector of business.

Pontiac's Last-Gasp Coupe is Gorgeous (but GM's Slip is Showing)

By Jim Motavalli | Sep 1, 2009

Back in April, General Motors CEO Fritz Henderson said the company was taking “tough but necessary actions that are critical to GM’s long-term viability,” and that plan included cutting 21,000 jobs (a 34 percent workforce cut), reducing dealers by 42 percent (to 3,605 by the end of next year), shedding Saab, Saturn and Hummer—and “phasing out” Pontiac by the end of 2010.

I covered the demise of Oldsmobile in 2000, invoking the 1905 song “In My Merry Oldsmobile,” which contained inspirational lyrics like, “Come away with me Lucille, In my merry Oldsmobile, Down the road of life we’ll fly, Automobubbling you and I.” Automobubbling? Maybe you had to be there.

Pontiac has almost as colorful history as Oldsmobile, whose Curved Dash model was one of the first mass-produced vehicles. The division was established in 1932, replacing Oakland. It introduced the first column-mounted gearshift (1937) and the iconic (and lighted) Indian head mascot. It became known for being cheaper than Buick, and offering good V-8 performance.

Pontiac had big hits with the sexy “wide-track” models, helping yield the division’s greatest decade, 1959 to 1969. Such storied executives as Bunkie Knudsen, Bob Estes, Jim Wangers and John DeLorean (who usually gets all the credit) made the sales chart jump with the 1959 Catalina, the ’61 Tempest, the ’64 GTO (which DeLorean does deserve credit for; it ushered in the muscle-car era), the 1967 Firebird (another huge hit) and the ’69 Grand Prix.

That was the division’s high-water mark. By ’76, influenced by the Arab oil embargo, Pontiacs were “downsized,” and in ’79 outfitted with front-wheel drive. Under the title “Pontiac Excitement,” there was a comeback in the 1980s with the Trans Am and its ilk. One of my favorite Pontiacs of recent years was the compact Vibe, and it’s a Toyota Matrix under the skin.

And that brings me to the car I’m driving this week, the Pontiac Solstice GXP Coupe. As a swan song for the division, this one has an attractive face. It’s a really nice-looking car, improving on the original convertible. And you get your cake and can eat it, too, because the roof is a 31-pound t-top, and it can be removed for a view of the stars.

So Pontiac has an incredibly attractive car in the Solstice, designed by the very talented Franz von Holzhausen (now at Tesla, and the man behind the Model S). Edmunds calls it “drop-dead gorgeous.” It’s a relatively affordable $33,140 as tested, with decent fuel economy from the Ecotec turbo four (19/28 mpg). All good so far but, unfortunately, there are flaws.

The t-top does not store in the trunk. Instead, you have to lift the thing off (it’s awkward to handle) and then put it it—where?—in the garage? That worked for me, but what if you live in an apartment building? A carry-along fabric roof is an option (it wasn’t on our car) but if you don’t spring for it you’ll get wet when it rains.

Rear vision is seriously compromised, even with the roof panel off. And there’s a complete lack of storage, not even door pockets. There are cupholders mounted behind the seat headrests. Driving the car was fun, even if the controls, including the five-speed transmission, are a bit heavy.

I’d like to see Pontiac go out on a high note. GM’s got some huge financial challenges, so it’s not likely to produce a bright star before it flickers out. But if people see pictures of the Solstice Coupe 50 years hence they’ll still be impressed. It really is pretty. And as one of the last Pontiacs (and a very limited edition), it will probably have collector value. But even collector types will wonder where to put the t-top.

Flickr photo

Jim Motavalli is the author of Forward Drive: The Race to Build Clean Cars for the Future, among other books. He has been covering the environmental side of the auto industry for more than a decade, and writes regularly on those topics for the New York Times.

BNET User Analysis

Web Buzz:
  • GM's Henderson says no decision yet on bankruptcy

    Auto News - 221 days 8 hours 41 minutes ago

    General Motors CEO Fritz Henderson said today the company has not decided whether to file for bankruptcy protection, but that preparations continue in case such an action is necessary

  • Reilly's world is growing larger

    The Detroit News - 25 days 18 hours 19 minutes ago

    null null null null null null null null null null null null null null null null null null null null null null null null null null null null null

  • Plug-in hybrid technology will be applied to one of GM’s four core brands

    GM - 203 days 1 hour 57 minutes ago

    By Tom StephensVice Chairman Lets face it. Were making a lot of difficult yet necessary decisions these days to ensure GMs long-term future, and Fritz Hendersons recent announcement to pull forward the resolution of the Saturn, Saab and Hummer brands by the end of 2009 ranks as one of the more difficult. These three...

  • GM's Henderson is open to other offers for Opel besides Magna's

    Auto News - 164 days 19 hours 18 minutes ago

    General Motors is trying to cement an agreement with Magna International to buy its European unit, Opel, but is willing to broaden discussions if necessary, GM CEO Fritz Henderson said

  • GM's high-stakes standoff over Opel

    BusinessWeek - 91 days 1 hour 55 minutes ago

    Posted by: David Welch on August 25 At a media event on Aug. 11, I asked General Motors CEO Fritz Henderson if there was a chance that GM would keep Opel. “Not likely,” he said. “The company needs financing support. If nothing happens, (insolvency) could very well happen.” Those comments are more interesting today in the rearview mirror...

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    wkb2texans

    09/02/09 | Report as spam

    Bye-Bye Pontiac

    Pontiac not having provided for storage for its top (and what's up with cup holders BEHIND the head rest??)is indicative of its lack of respect for its customers. I drive a 1995 corvette coupe, which I love dearly, but the removable top is hel on by bolts and screws, which take me 5-10 minutes to remove/replace, depending on how long it takes me to get everything aligned when I go to put the top on. But at least, there's a place to store the top (in the back of the car), so I won't get soaked if it should rain. But back to my point; name another car manufacturer who makes getting the top "down" as arduous as it is on this vette ... ridiculous.

    I'm in some ways saddened by the demise of car brands I grew up with, but as an owner of 3 American made cars and one Toyota, I can tell you that American manufacturers had better get their act together (and the latest quality measures seem to indicate they are), or they will find themselves going the way of the horse and buggy.

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here