About Auto Industry

Everyone has their eyes on the automotive industry lately. BNET Automotive gathers and supplies daily industry trends and news coverage with specific insights for managers and executives, focusing on the major auto companies and parts manufacturers. In addition to detailed auto company trends and profiles, we report on new alliances and partnerships, new models, mergers and acquisitions, labor management, auto unions, investments, and other key issues related to this sector of business.

Iceland's President Pushes for EVs...And a 100 Percent Clean Energy Economy

By Jim Motavalli | Sep 16, 2009

REYKJAVIK, ICELAND—The President of Iceland lives in Bessastadir, a historic, 19th-century residence on a peninsula. From a distance, it resembles the Bush compound in Kennebunkport, Maine, but up close it’s notable for the lack of formality. The trappings of power are anathema in Iceland, where even Bjork can count on eating a quiet dinner in the capital city’s excellent fish restaurants.

His Excellency Ólafur Ragnar Grímsson was a featured speaker at the Driving Sustainability ’09 conference in Reykjavik. “Iceland is a model as well as an inspiration,” he said. “We have shown that it is possible to move from being predominantly dependent on fossil fuel to be one of the leading clean energy countries in the world. Now we’re developing ambitious plans to achieve even more, to power our transportation system and fishing fleet on clean energy sources. Can we manage a fundamental transformation to become the first 100 percent clean energy country in the world?”

As Grímsson poined out, Iceland, with its abundant geothermal and hydroelectric power, has among the lowest electric costs in the world. He cited a Reykjavik Energy study that estimates half the cars in the city (home to more than half of Iceland’s 310,000 population) could be powered by electric power as early as 2013.

“It would be great if we could switch to electric cars on a large scale,” Grímsson said. “The annual cost of operating a small electric car is the equivalent of two or three full tanks of gasoline.” And that’s especially true in Iceland, where electricity is cheap but gas very expensive.

Iceland isn’t just talking about switching to electric cars. It has been in talks with Mitsubishi (already a supplier of turbines for its geothermal industry) for two years, and an agreement will put the company’s i-MiEV EVs on the road here before they’re anywhere else in Europe.

The country’s financial crisis has arrested some development in mid-construction, but the Mitsubishi agreement is still on. The company’s representatives attended the Driving Sustainability conference and outlined an ambitious agenda for clean energy in Iceland, but the timetable is still in question.

“I have not pressed them on it,” Grímsson said. “Whether it happens in three or six months is not the main point. The main thing is close cooperation between Iceland and Mitsubishi.”

The President is enthusiastic about cooperation among the five Nordic countries (with together have a population of 25 million) to develop standards and regulations for EVs, and constitute a unified market for cars from the world’s manufacturers. “Texas has the same road rules as Florida,” he said. “People expect to drive north to south in a harmonized way, and they will expect the same of the electric grid—the charging stations, the networks have to enable people to plug in anywhere.”

Iceland has become known for trying to create the world’s first hydrogen energy economy, but Grímsson pointed out that the fuel-cell revolution is experiencing a slowdown (symbolized by the Department of Energy’s attempt, ultimately unsuccessful, to kill $150 million in hydrogen funding earlier this year). There are 10 hydrogen cars in Iceland and a Shell filling station, but EVs, Grímsson said, seem to represent a faster way forward.

There are more than 200,000 cars on Iceland’s roads, and right now many of them are the large SUVs that handle the north’s bad roads (and are favored by the country’s tax system). But transformation seems imminent, especially since Iceland’s entrepreneurs are working to put EVs on the country’s roads. The next challenge, which might take longer Grímsson said, is clean power for Iceland’s fishing fleet. But that’s a subject for long meetings at Bessastadir, too.

Jim Motavalli is the author of Forward Drive: The Race to Build Clean Cars for the Future, among other books. He has been covering the environmental side of the auto industry for more than a decade, and writes regularly on those topics for the New York Times.

BNET User Analysis

Web Buzz:
  • Memo to 20th Century Business

    BusinessWeek - 182 days 5 hours 20 minutes ago

    By Umair Haque Posted on Edge Economy: May 25, 2009 4:21 PM Dear 20th-Century Business, You blew it. Instead of doing stuff that mattered, you ended up doing stuff like this: "The Jonas Brothers sat backstage recently at the El Rey Theater here, politely answering questions from a small cluster of reporters about their new CD.... ...The band's...

  • The real-world boom in online cities

    Guardian - 34 days 8 hours 1 minute ago

    The internet has been evolving into three dimensions for years without most people noticing. The change has been confined to niche activities, even though some – such as World of Warcraft or Second Life – are big niches. Now there is a worldwide move to bring the 3D web to a mass market, led by the building of "virtual" cities where avatars...

  • The Ames Hotel

    Luxury Briefing - 174 days 8 hours 11 minutes ago

    The Ames Hotel in Boston will be the next property to be launched by Morgans Hotel Group. Located in the citys 19th-century Ames Building the 114-room hotel is due to open in autumn 2009 and has been designed by David Rockwell to combine historical elements of the building such as original fireplaces with new technology. […] You need to...

  • Fingerprint points at possible Leonardo

    UPI - 41 days 21 hours 38 minutes ago

    MONTREAL, Oct. 13 (UPI) -- A fingerprint on what had been thought to be a 19th-century German painting appears to belong to Leonardo da Vinci, a Canadian forensic art investigator says. Peter Paul Biro, director of forensics with Art Access and Research in Montreal, said the painting of a woman was purchased in 2007 by art collector Peter...

  • Zagat's New Way to Market $575 Meals in a Recession

    Ad Age - 306 days 18 hours 36 minutes ago

    NEW YORK (AdAge.com) -- In a marketing effort aimed at luring well-heeled consumers back into high-end restaurants, Zagat and 16 New York chefs are traveling back in time, sort of. Called the "Vintage Dinner Series," the new campaign has the restaurants serving up historic 19th-century meals for 21st-century prices as high as $575 a head. The...

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here