About Food Industry

BNET Food provides daily industry trends and news coverage with insights for managers and executives, focusing on the major companies in the food and beverage sector, from manufacturers to retailers. In addition to detailed company profiles, we bring you industry analysis on new alliances and partnerships, food products, mergers and acquisitions, contamination events, health risks, investments, and a host of other important business issues.

On McDonald's, Iceland and the Definition of Being Everywhere

By Katherine Glover | Oct 28, 2009

Is McDonald’s really everywhere? Well, it’s no longer in Iceland. That story has attracted a ridiculous amount of media attention, but it looks like Lyst, the franchise owner there, made a pretty logical move. Apparently the three Iceland locations had “never been this busy before… but at the same time profits have never been lower.” Lyst had to import ingredients from Germany in order to create official McDonald’s menu items, which was ridiculously expensive given the state of Iceland’s currency.

But Lyst isn’t shutting down the McDonald’s restaurants; it’s just rebranding them so it can change up the menu and source more local food. Sounds like a pretty good idea to me.

The Iceland story did get me wondering about where McDonald’s is and isn’t, so I did some poking around. The McDonald’s location map above shows that within the United States, McDonald’s really is everywhere, if one defines “everywhere” as “within 107 miles of anywhere” (or 145 miles by car).

On the global scene, however, there are huge areas untouched by the Golden Arches, as this map of global McDonald’s and Starbucks locations demonstrates.

Furthermore, the Iceland incident is not the first time a country has decided McDonald’s is not sufficiently profitable (or that McDonald’s has made this decision about a country). Wikipedia lists Jamaica, Bolivia and Barbados as three other places where McDonald’s didn’t bring in enough dough to justify sticking around.

And on a somewhat related note, it’s not true that no two countries with McDonald’s in them have ever gone to war.

Katherine Glover is a Minneapolis-based print, radio and online journalist. She's written for Salon.com, Sierra Magazine and many others, and she does a weekly blog on immigration issues for MinnPost.

BNET User Analysis

Web Buzz:
  • Longest Distance Between McDonald's: 107 Miles

    The Big Money - 22 days 8 hours 8 minutes ago

    Picking up on, and quickly dismissing, all the "McDonald's is pulling out of Iceland" media hype of a few days ago, Katherine Glover, Bnet's food-industry blogger, grew curious about how ubiquitous McDonald's really is. Frighteningly so, at least in the United States, judging by the map she found . It depicts an America blanketed nearly...

  • Burger's off - McDonald's decides to pull out of Iceland

    BBC - 24 days 23 hours 9 minutes ago

    McDonald's is to close its business in Iceland because the country's financial crisis has made it too expensive to operate its franchise. The fast food giant said its three outlets in the country would shut - and that it had no plans to return. Besides the economy, McDonald's blamed the "unique operational complexity" of doing business in an...

  • Iceland bids farewell to Big Mac as crisis bites

    South China Morning Post - 23 days 23 hours 10 minutes ago

    The Big Mac, long a symbol of globalisation, has become the latest victim of Iceland's overexposure to the world financial crisis. Its three McDonald's restaurants - all in the capital Reykjavik - will close next weekend, as the franchise owner gives in to falling profits caused by the collapse of the Icelandic krona

  • Why the Golden Arches got frozen out of Iceland

    Crikey - 24 days 22 hours 23 minutes ago

    No more fries with that. Iceland's economy suffered the GFC worst than most and the collapse of the krona means that importing buns and burgers has become too costly for McDonald's to keep its stores open

  • McDonald's Seeks New Spin on 'I'm Lovin' It'

    Adweek - 42 days 17 hours 58 minutes ago

    NEW YORK Looking to refresh its marketing message, McDonald's has tasked three global roster shops to come up with the next expression of "I'm lovin' it," sources said.In the U.S alone, McDonald's major media spending totaled $855 million last year and $534 in the first seven months of 2009, according to Nielsen. Those figures don't include...

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    rj1smith

    10/30/09 | Report as spam

    RE: On McDonald's, Iceland and the Definition of Being Everywhere

    First of all, Alaska and Hawaii are part of the United States. I get tired of people forgetting that. Secondly, how was this distance figured? Did someone draw a circle around each McDonald's and see if another one fell in that radius? I have been to some remote areas of the country, and have a hard time believing this.

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here