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Pricing Strategy Helps Corn Products International Thrive in a Tough Market

April 22nd, 2008 @ 4:43 pm

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Tags: CME Group Inc., Corn Products International Inc., Pricing Strategy, Corn, Pricing, Marketing Research, Marketing, Dan Mitchell

Corn Products International posted first-quarter results on Tuesday showing that its net income soared 29 percent over last year, while net sales rose 22 percent. Furthermore, it boosted its profit estimates for the full year.

How is it that a corn processor is able to report such good news as grain prices are going through the roof and the economy is flagging? Largely, it has to do with how Corn Products does business.

The company offers its customers two types of contracts. In the first type, it buys a futures contract on corn on the same day as it strikes an agreement to sell a corn-derived product (such as high fructose corn syrup) to a customer. In the second type – a so-called tolling contract – the customer buys the corn, and simply pays Corn Products to process it.

The first type of contract allows the company to base its pricing on something approaching real costs of inputs (and it doesn’t hurt that Corn Products owns a piece of CME – owner of the world’s biggest grains-futures exchange). The second type foists the input cost off on the customer.

And it plays the futures markets in a similar way when it comes to natural gas, a huge amount of which is used in processing corn.

In this way, Corn Products can not only weather hard economic times, but can actually thrive during them. Up to a point, anyway – but given that the company’s has just reported its best first quarter ever, and the ninth straight quarter of profit growth, that point may yet be far off.

Surely, the company’s pricing strategy isn’t the sole reason for its stellar quarter. During a conference call with analysts on Tuesday, Cheryl Beebe, vice president and chief financial officer, cited “strong pricing actions and improved product mix in our North and South American businesses, along with favorable currency translations” as the main reasons for the results.

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Dan Mitchell

Dan Mitchell has spent the past 20 years writing and editing for newspapers, magazines, and Web publications. Currently, he writes the What's Online column for the Saturday business section of the New York Times. He has also written for the Chicago Tribune, the Minneapolis Star-Tribune, National Public Radio, Business 2.0, and Wired. more »

AboutFood Industry

BNET Food provides daily industry news coverage and insights for managers and executives, focusing on the major companies in the food and beverage sector, from manufacturers to retailers. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, new products, mergers and acquisitions, labor and cost management, investments and deal flow, and a host of other important business issues.

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