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Beer Deal’s ‘Synergies’ Don’t Just Mean Layoffs

July 24th, 2008 @ 4:05 pm

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Tags: Layoff, Synergy, Procurement, InBev, Workforce Management, Purchasing & Procurement, Human Resources, Business Operations, Dan Mitchell

InBev’s acquisition of Anheuser-Busch has stirred fears that massive layoffs are in the offing for Busch employees. Those fears are only heightened when the amount of “synergies” (cost savings) is mentioned. The companies say the deal will enable them to save $1.5 billion a year.

buschlogoSurely, there will be some layoffs. But maybe not all that many, says Maggie Frey, writing for the blog Supply Excellence.

She notes the near-total absence of overlap in the location of breweries between the two companies. “And in an era when labor costs, exchange rates and fuel prices have led to a resurgence of ‘nearsourcing’, we’re certainly not on the verge of seeing a somewhat perishable, expensive to ship product moving to a highly centralized production model.”

Rather, the synergies will come in marketing and supply-acquisition.

Busch, given its slumping domestic sales, needs all the global marketing it can get.

But big savings will also come from the combination of the companies’ “massive purchasing power,” Frey says. Given the rising costs of wheat, barley, fuel and other commodities, “consolidating their sourcing and procurement operations in order to negotiate better contracts up and down their supply chain is a huge competitive advantage.”

It would be interesting to see some numbers put on all this – even theoretical ones. But Frey’s fundamental argument makes sense. For all the complaining and patriotic chest-thumping surrounding this deal, it may end up being the best possible thing that could happen to Busch, and most of its workers.

Dan Mitchell has spent the past 20 years writing and editing for outlets such as the Chicago Tribune, the Minneapolis Star-Tribune, National Public Radio, Business 2.0, and Wired.

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Dan Mitchell

Dan Mitchell has spent the past 20 years writing and editing for newspapers, magazines, and Web publications. Currently, he writes the What's Online column for the Saturday business section of the New York Times. He has also written for the Chicago Tribune, the Minneapolis Star-Tribune, National Public Radio, Business 2.0, and Wired. more »

AboutFood Industry

BNET Food provides daily industry news coverage and insights for managers and executives, focusing on the major companies in the food and beverage sector, from manufacturers to retailers. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, new products, mergers and acquisitions, labor and cost management, investments and deal flow, and a host of other important business issues.

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