ConAgra to emphasize ConAgra — Though the food company has numerous well-known brands, it’s now putting more emphasis on its own name in a new promotional campaign. Research showed consumers did not associate their favorite ConAgra brands with the larger company the way they might with products from Kraft or General Mills. Furthermore, as private labels gain market share, a stronger...
Food Industry Archive
June 2009
Starbucks still has the lead in the coffee wars, but, with its McCafe assault, McDonald’s is steadily gaining, according to recent analysis by BIGresearch. That should surprise nobody who’s been following the companies and their increasingly heated battle. What might be a bit more surprising is that McDonald’s might not lag that far behind in taste either. The Coffee Review...
- QuikTrip Campaign Gets Honest and Scoffs at Obesity Concerns
- No Action from New Cadbury Contestants, But Plenty of Talk
- Anticlimactic End to High Profile Agriprocessors Immigration Raid
- Industry Should Find Alternatives to BPA
- KFC Winning Chicken War Over El Pollo Loco
- Hershey and Ferrero's Cadbury Interest Unlikely to Push Up Kraft Bid
- FDA Accused of Caving to Industry in Oyster Row
- Agriprocessors Verdict, Pending Immigration Charges, and a Bizarre Response
- Burger King Goes Too Far in Price War
- More on Starbucks Barista Discontent over Pushing Via
- Food Companies Cut Down on Ingredients, If Not Sugar or Fat
- Assault on Salt Inspires New Products and Strategies
- Dairy Industry Attacks Sodas to Defend Chocolate Milk
- Dean Foods Accused of Silk Soy Milk 'Bait and Switch'
- Kraft Battle for Cadbury Takeover Just Beginning
- Glenn Beck More Popular Than Ever Despite Boycott
- Meat Industry: Meatless Monday Threatens Our Way of Life
- Food, Soda and Candy Bar Companies Unite to Fight Obesity
- Despite Industry Efforts, 'H1N1' Will Never Replace 'Swine Flu'
- New York City Attacks Sugary Soft Drinks with Ad Campaign
- Industry Should Find Alternatives to BPA
- New 90 Calorie Coke Can is Good Business Strategy, If Nothing Else
- No Industry Enthusiasm for PETA's Vegan Proposal
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- Is Starbucks Good or Bad for Independent Coffee Shops?
- 'Smart Choices' Label Dumbs Down Nutrition
- Big Brands Warn of Sugar Crisis
- Wal-Mart Regrets Exec's Comments on Health Care for Immigrants
- Nutrition Study Misses the Point of Organic
- Meat Industry: Meatless Monday Threatens Our Way of Life
- New Strategy Against Bottled Water: Satire
- Is John Mackey Clueless About Whole Foods' Customer Base?
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