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Jon Stewart vs. Jim Cramer: No Contest

By Catharine P. Taylor | Mar 13, 2009

Impossible not to post about Jon Stewart’s evisceration of Jim Cramer last night, above. Stewart had said earlier in the week that the showdown was destined to disappoint, but, as if hell-bent on proving himself wrong, Stewart gave us perhaps his finest half-hour of Daily Show ever, even if wasn’t that funny. In the process, he not only continued to call into question Cramer’s credibility, but an entire network’s raison d’etre. Stewart was, as usual, quick-witted, but he was also completely in command of the facts and full of beautifully-articulated populist rage. Among his best, if long-winded, sound bites:

CNBC could be an incredibly powerful tool of illumination for people that believe that there are two markets. One, that has been sold to us as long-term. … Then there’s this other market, this real market that’s occurring in the backroom where giant piles of money are going in and out and people are trading them, and it’s transactional and it’s fast. But it’s dangerous and ethically dubious and it hurts that long-term market. So what it feels like to us, and I’m speaking purely as a layman…it feels like we are capitalizing your adventure by our pension, and that it is a game that you know, that you know is going on, but that you go on television as a financial network and pretend it isn’t happening.

Jeez, what would Jon Stewart have said if he’d invested with Bernie Madoff?

There are alternate opinions on how this whole thing is playing out. As I was writing this. Alessandra Stanley posted a story at nytimes.com which, peculiarly, concludes: “Mr. Stewart kept getting the last word, but Mr. Cramer may yet have the last laugh.” Stanley’s thinking is that NBC, and Cramer, may ultimately come out on top because they are milking the controversy for all it’s worth, leveraging every channel they have. Not only did Cramer appear on the “Today Show” this week, but he actually made an appearance on Martha Stewart’s NBC-distributed morning show yesterday morning.

So what. Stewart has permanently damaged CNBC’s and Cramer’s credibility, and if the network we all look to for financial guidance has been taken down a few pegs, it’s no longer as worthy to watch. (Also, it’s not as though Stewart is lacking in tools to milk the controversy himself.) Stanley couldn’t be more wrong.

Catharine P. Taylor has been covering digital media and advertising for almost 15 years and is a frequent speaker at conferences about media and advertising. She posts daily to BNET Media, writes the weekly Social Media Insider column for Mediapost and also has her own advertising blog, Adverganza.com. Follow her on Twitter or subscribe to the BNET Media Twitter feed.

BNET User Analysis

Web Buzz:
  • Stewart vs Cramer Round 3

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    The Daily Show With Jon Stewart M - Th 11p / 10c Jim Cramer Interview Outtake Pt. 2 Daily Show Full Episodes Important

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    PharmaGossip - 257 days 15 hours 20 minutes ago

    The Daily Show With Jon Stewart M - Th 11p / 10c Basic Cable Personality Clash Skirmish '09 Daily Show Full Episodes

  • Cramer vs. Stewart: The Day After

    Media Bistro - 255 days 10 hours 32 minutes ago

    So the much-hyped showdown between Jim Cramer and Jon Stewart took place last night on The Daily Show (unedited video after the jump). How did it go?: • The New York Times' Alessandra Stanley thought it didn't feel like a news or entertainment interview. "Mr. Stewart treated his guest like a C.E.O. subpoenaed to testify before Congress -- his...

  • The Daily Show On The White House Press Corps

    Silicon Alley Insider - 261 days 15 hours 19 minutes ago

    Here, The Daily Show's Jon Oliver visits the White House press corps -- and their offices, which he describes as what Donald Trump would have designed if he'd decided to keep journalists as pets...all the greats did time here before getting real careers." Anyway, watch the clip:   The Daily Show With Jon Stewart M - Th 11p / 10c White...

  • Clusterf#@k to the Poor House - GOP Govs at Odds

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    The Daily Show With Jon StewartM - Th 11p / 10c Clusterf#@k to the Poor House - GOP Govs at Odds Daily Show Full Episodes Important Things With Demetri Martin Mon, February 23, 2009 - Views: 26110

 

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