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Beware of Media Hustler Steven Brill; "Clear Lanes" Fails

By David Weir | Jun 23, 2009

Late last night, a curt message was posted FlyClear’s website:

“Clear Lanes Are No Longer Available.

“At 11:00 p.m. PST on June 22, 2009, Clear will cease operations. Clear’s parent company, Verified Identity Pass, Inc. has been unable to negotiate an agreement with its senior creditor to continue operations.”

That’s too bad, you may say, but what has this to do with the media industry?

Two words: Steven Brill.

As Peter Kafka points out at his blog hosted by the Wall Street Journal, the clear lane operation to speed frequent travelers through those irritating airport security lines had raised a hefty $116 million in funding since 2005, including over $44 million last year from Twitter’s major backer, Spark Capital. The company also had attracted 165,000 customers who paid an annual fee of $128 each.

That comes to a tidy $20 million+ in annual revenue for the young company. But all of this cash was apparently not enough to allow the start-up to avoid shutting down quite early in its promising young life. So let’s look behind the money to see who was responsible.

Two words: Steven Brill.

Brill is a serial entrepreneur who likes to spend other people’s money. He was the founder and CEO of Clear until he left the company in April. His next venture? Journalism Online (JO!), which instantly provoked me to write: “The Brill Solution For Paid Content — Not.

At least the clear card concept was a good one. JO! is nothing more than an attempt to reinvent wheels like PayPal and Amazon that don’t need to be reinvented for handling a pay wall, which is itself the dumb idea, behind this whole venture, but whatever.

Recently, Brill wormed his way into that so-called “secret” meeting of newspaper execs and their antitrust lawyers, trying to hawk his worn-out JO! concept, which of course is better known as a wooden staff used in martial arts in Japan.

Memo to the newspaper industry: The fox is inside your henhouse! Beware of Brill and his wooden club!

Come to think of it, if these executives are so dumb as to give their money to a hustler of Brill’s ilk, maybe they deserve to go out of business.

Thanks to Ken Newman for alerting me to this story.

In addition to serving as a BNET Media analyst/blogger, David Weir is a veteran journalist and the author of several books. Weir is a co-founder and vice-president of the Center for Investigative Reporting, as well as an editorial board member of The Nation.

BNET User Analysis

Web Buzz:
  • CLEAR: Your data will be properly disposed of

    ZDNet - 148 days 20 hours 11 minutes ago

    The defunct CLEAR service is attempting to re-assure its former customers that their biometric data will not be divulged or misused. The defunct registered traveler service CLEAR (see previous post) has recently sent out the following communication to its former subscribers, assuring them that their personal biometric data will not be misused:...

  • Clear Makes It Clear: Get Back In Line

    AdPulp - 150 days 20 hours 55 minutes ago

    Nothing says privilege like bypassing people standing in a long line, especially at a high stress terminus like an airport. That's why Clear got $199 from 260,000 members interested in skating by security lines at 21 U.S. airports. But those Clear customers are now SOL. According to the Washington Post , New York-based Verified Identity Pass...

  • Clear Shuts Down Registered Traveler Lanes

    Aviation Week - 152 days 16 hours 25 minutes ago

      The Clear lane at Washington Dulles.  Photo by Benet Wilson   Verified Identity Pass’s Clear registered traveler lanes, located at 20 airports, are shutting down at 11:00 p.m. Pacific time tonight. The company web site was blank except for a white page with the official statement and no calls were returned.  Clear said it was...

  • CLEAR Airport Verified Identity Pass calls it Quits

    ZDNet - 152 days 12 hours 17 minutes ago

    In a brief email sent to customers at 10:45PM EST, Verified Identity Pass notified its customers that the CLEAR service was no more (click on photo to enlarge) Well I can’t say that it was unexpected, but it’s definitely a bummer. Click on the “Read the rest of this entry” link below for more. Citing an inability to negotiate an...

  • Brill's Verified Identity Pass goes out of business

    Poynter Online - 151 days 23 hours 40 minutes ago

    TheWrap.comRay Richmond says it's News Fuse USA, which has content from 27 news outlets in one place. "Would I pay 20 bucks a month for News Fuse? Maybe," writes Richmond. "Would anybody else? I doubt it. We are, after all, now living in the simultaneously having-and-eating our cake world of entitlement where we expect everything to happen...

 
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  •  
    1

    elizabethrizzo

    06/24/09 | Report as spam

    RIP Clear

    CLEAR was a lousy idea. Pay for a government "background check?" No real American would do this.

    Since the TSA hijacked the airports and handed itself free acess to your belongings, money, belongings and identity, security has been diminished and we've been taxed mercilessly to pay for daily government violation of the Constution.

    Then CLEAR wanted (much) more money to turn over your private information to the very people stealing from you.

    With CLEAR a CLEAR FAILURE, it is the first right step in the dissolution of the TSA.

  •  
    2

    charles599

    06/24/09 | Report as spam

    RE: Beware of Media Hustler Steven Brill;

    I never understood why you would pay for what is already free. My take on this: national identity card. Bad idea. Darwin wins again.

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