About Media Industry

BNET Media provides daily industry trends and news coverage with insights for managers and executives in publishing, print, broadcast, film, and online media. In addition to media company profiles, we bring you industry analysis on new partnerships, media products, mergers and acquisitions, labor and cost management, media buying, investments and a host of other important business issues.

Twitter and Facebook Sort of Available Through Verizon FiOS

By Catharine P. Taylor | Jul 20, 2009

On the one hand, let’s all applaud Verizon FiOS for integrating Twitter and Facebook into its television offering, as part of an app store that will also include things like an ESPN Fantasy Football widget. On the other hand, don’t get too excited by the headlines you read about it (except for the one above, which manages expectations very well, I must say). Look under the covers and so far, the Twitter and Facebook apps don’t let you do much in the tweeting or status updating department but do things like read tweets related to whatever you’re watching. (Verizon acknowledges that its first go-round with the Twitter and Facebook apps are, well, only one small step for mediakind.)

It’s not exactly the interactivity that people have gotten, for instance, out of the Web-based union of CNN and Facebook Connect for big events such as the inauguration and Michael Jackson’s funeral. Those allowed people to stream video and chat with their friends — and that is truly the future of integrating social media platforms with more traditional ones. As I’ve said before, in future, it’s going to feel as though something is missing if social is not part of a big media event.

And yes, I’m still wondering when this convergence will come to sports. If CBS isn’t considering a deal with Facebook and/or Twitter for next January’s Super Bowl XLIV, you can bet there will be millions of viewers watching the game on the big screen, and tweeting it on a much smaller one. Traditional and social media companies should come together to make sure they’re part of that action.

Previous coverage of Facebook and Twitter at BNET Media:

Catharine P. Taylor has been covering digital media and advertising for almost 15 years and is a frequent speaker at conferences about media and advertising. She posts daily to BNET Media, writes the weekly Social Media Insider column for Mediapost and also has her own advertising blog, Adverganza.com. Follow her on Twitter or subscribe to the BNET Media Twitter feed.

BNET User Analysis

Web Buzz:
  • Verizon gives FiOS TV some app store, social media flavor

    Engadget - 132 days 18 hours 16 minutes ago

    Confirming the theory that one day soon everything will have an app store of some kind, Verizon has launched its Widget Bazaar for FiOS TV , dedicated to bringing new interactive experiences to FiOS TV subscribers, starting with Facebook, Twitter, and ESPN Fantasy Football. Don't expect to tap out 140 character missives via remote for now, at...

  • Verizon adds TV widgets, SDK; no YouTube, Hulu

    FierceMarkets - 131 days 8 hours 38 minutes ago

    As expected following months of news about trials, Verizon Communications has integrated special widget versions of Facebook and Twitter with FiOS TV. The offerings are available through the company#039s Widget Bazaar Applications Marketplace (double redundancy there?). In a further sign that the app store and third-party software development...

  • Hands on: Verizon FiOS TV launches 'Widget Bazaar': Adds Twitter, Facebook, online video

    ZDNet - 132 days 20 hours 6 minutes ago

    Verizon on Wednesday rolled out a Widget Bazaar on its FiOS TV service adding Facebook, Twitter, ESPN and Internet video services. And although I’ve been a big doubter of the interactive TV thing this could be handy. Verizon is planning to make FiOS TV an development platform for additional widgets, but so far it has Facebook, Twitter, ESPN,...

  • Verizon's FiOS Stays Ahead Of Cable With More Internet Features

    Silicon Alley Insider - 112 days 15 hours 35 minutes ago

    As Verizon (VZ) looks for ways to differentiate its FiOS TV service from cable and satellite, it's recently added a bunch more Internet services to its TV product. The latest: The company announced this morning that it's actually making its Facebook and Twitter widgets useful. The widgets now allow viewers to tweet their own messages and...

  • Verizon FiOS TV Gets Twitter, Facebook Widgets

    Media Bistro - 133 days 8 hours 53 minutes ago

    Verizon Communications added widgets for social-networking platforms Twitter and Facebook to its FiOS TV service, joining the one-click Internet-based applications that provide news headlines and weather to its subscribers, CNET News reported. The Twitter and Facebook widgets are essentially one-way, as users will be able to read updates but...

Links from the Web Buzz:
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here