Google Translation Gadget Puts Money in Your Pocket
Continuing with our periodic series of posts on how to optimize your media company’s website and grow your traffic, tonight it is time to revisit a topic we first explored back in February of this year:
The point of that post was how easy it is to use the free auto-translation tool provided by Google to publish in multiple languages. When I’ve experimented with this technology on my other blogs, I’ve invariably attracted new users from all over the world.
Users stopped by from hundreds of countries when I’d posted in major languages like Spanish, French, or Japanese, and eCPM rates sometimes jumped as well, particularly when I posted in a language like Hebrew that matched an attractive ad inventory with an attractive online demographic.
This afternoon, Google announced the release of a new “website translation gadget. Google says it “enables you to make your site’s content available in 51 languages. Now, when people visit your page, if their language (as determined by their browser settings) is different than the language of your page, they’ll be prompted to automatically translate the page into their own language.”
What makes this gadget particularly useful is that prompt. It is no longer necessary for users to cut and paste your content into the Google Translation interface to get a readable version over there. Instead they can do all of that on your site, increasing your opportunity to harvest the resulting ad revenue.
For anyone paying attention to business, this one is a keeper. In case you don’t have time to click over and check it out, I’ll include the snippet of code you need below. Just paste this into your webpage and you’re good to go:
<div id=”google_translate_element”></div><script>
function googleTranslateElementInit() {
new google.translate.TranslateElement({
pageLanguage: ‘en’
}, ‘google_translate_element’);
}
</script><script src=”http://translate.google.com/translate_a/element.js?cb=googleTranslateElementInit”></script>
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In addition to serving as a BNET Media analyst/blogger, David Weir is a veteran journalist and the author of several books. Weir is a co-founder and vice-president of the Center for Investigative Reporting, as well as an editorial board member of The Nation.
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