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Letterman's Scandal Will Blow Over, Just Like All the Others [Updated]

By Catharine P. Taylor | Oct 5, 2009

(UPDATE: So Howard Kurtz — see below — was right, of course. On Monday night, “The Late Show” had 5.7 million viewers. As The New York Times’ Media Decoder blog pointed out, this not only was an audience more than twice that for Conan O’Brien’s “Tonight Show” that night — it also was bigger than NBC’s primetime schedule.)

OK, let’s get this David Letterman “sextortion” plot out of the way, surely the strangest permutation in the currently heated stew that is the late-night talk show wars. Except for the confession itself, the  whole thing was most bizarrely depicted in the way it played out in The New York Times on Friday. Tucked into space just under a story headlined: “‘Late Show’ Ratings Surpass ‘Tonight’ by Wide Margin” was this: “Letterman Reveals Extortion Attempt Over His Affairs.”

Wow. Talk about it being the best of times and the worst of times.

However, now that the shock from the scandal itself has subsided, follow-up stories have fallen into the usual, not very enlightened, pattern of questioning Letterman’s ratings future or his future with CBS (BNET Media’s corporate overlord), which carries the show. (Officially, Letterman is not a CBS employee.) Said the Times:

The network has been put in a precarious position of trying to steer clear of fallout from some highly questionable activities engaged in by its biggest star, who is experiencing his biggest surge in popularity (and ratings) in years.

Naturally — at least if you live in New York — Andrea Peyser of The New York Post has called for his head, declaring:

Americans would not stand for this kind of behavior from a government official. Should a jock act in a like manner, his morals clause would likely kick in.

Letterman’s contract expires at the end of next year. I count on CBS to pull Letterman off the air, then kick him to the curb.

Um, last time I checked, Letterman was a comedian, and while he certainly can be accused of some not-so-great behavior, so far there’s no sign that any of what went on wasn’t between consenting, if misguided, adults. If we fired our entertainers for not keeping their clothes on, well, we’d be pretty much reduced to watching cartoons.

Which is a long way of saying, don’t believe these naysayers for a minute. I’m surprised at how many sources I’ve read who seem to have forgotten that scandals have a way of blowing over, and this one will too. If you need evidence, today just happens to be the day that Don Imus’ redemption — from what, to me, was a transgression at least as egregious — becomes complete; his radio show started to be simulcast this morning on Fox Business Network.

And let’s not forget the fact that Letterman’s admission of affairs came prepackaged with an outer wrap of extortion — allegedly by a producer at CBS’ “48 Hours.” That even gives Letterman a — well — fig leaf of sympathy to hide behind. At least some of his viewers will take his side, and the rest of us will watch because we’re voyeurs. Maybe an advertiser or two will quietly demure from advertising on the show temporarily, but, ultimately, this just makes David Letterman more interesting. And interesting equals ratings.

Thankfully, Howard Kurtz of The Washington Post got it right earlier today, when he said, in an online Q&A:

He will do a huge number tonight. He may not talk about it, but everyone will want to see if he does, or just how he conducts himself.

Once the expected ratings bump is over, business as usual will take over again with surprising swiftness.

I’ll close with pointing to this post over at Gawker, headlined: “Scandalous Evidence Mounts: Letterman Had Human Emotions, Relationships.” Ok, consider this rant officially done.

Catharine P. Taylor has been covering digital media and advertising for almost 15 years and is a frequent speaker at conferences about media and advertising. She posts daily to BNET Media, writes the weekly Social Media Insider column for Mediapost and also has her own advertising blog, Adverganza.com. Follow her on Twitter or subscribe to the BNET Media Twitter feed.

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  •  
    1

    rainmaker_68@...

    10/05/09 | Report as spam

    RE: Letterman's Scandal Will Blow Over, Just Like All the Others

    The true crime i think is not the man that suposingly wanted to extort money from Letterman, but what i am concerned about is the many women Letterman has slept with possible intently extorting sexual favours from them to for a promising job title or position. The true criminal is not the CBS reporter, it is Letterman who seems to be on a rampage of abusing his authority and exploiting women, and i know someone from the Letterman show must have known this is happening , because it took place there. I hope the courts make a wise decission.

  •  
    2

    Cathy Taylor

    10/06/09 | Report as spam

    RE: Letterman's Scandal Will Blow Over, Just Like All the Others

    Assuming that the extortionist actually extorted, they're both at fault. Extortion is a true crime no matter what Letterman did, which was, of course, at the very least, a serious error in judgment.

    Thanks for commenting.

    Cathy

  •  
    3

    kimbersf

    10/06/09 | Report as spam

    RE: Letterman's Scandal Will Blow Over, Just Like All the Others

    What's really bothered me about this story is the number of people who are
    really going out of their way to give Letterman a pass because they like his
    show. I think he's a funny man, but being in a position of power and
    exploiting that power -- whether or not you're in/out of what he's called a
    twenty-plus year relationship -- is lousy, regardless of who you are. His
    responses and apologies have been half-hearted and uncomfortably cheeky.
    And the extortionist, if he's guilty, is a creep. No-one's a winner here.

  •  
    4

    Cathy Taylor

    10/07/09 | Report as spam

    RE: Letterman's Scandal Will Blow Over, Just Like All the Others

    you raise a good point about people tending to give Letterman a pass. Some people did that with Imus as well if memory serves me correctly.

    on the other hand, there's a tendency to judge every public figure by the same standard, whether it's an entertainer or a politician, and that's not quite right either. Ultimately, the "voting" in this case will be in viewership and advertisers, which, as this is entertainment, is probably as it should be. The only caveat is whether there was true sexual harassment here. So far, for all of the salacious details coming out, there's nothing to suggest that.

    Thanks for reading and commenting,

    Cathy

  •  
    5

    katebacon

    10/08/09 | Report as spam

    RE: Letterman's Scandal Will Blow Over, Just Like All the Others

    Female writers are rare in the late night show rosters. To think that "Good Ol' Dave" is boffing one or more of them...well, that surely puts things back 30 years or more. Isn't there any real thought by the women supporting this as acceptable? Come on...

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