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Investors Bearish on Future of NYT

By David Weir | Feb 10, 2009

Every Sunday morning, for many years, one of the very first things that I, and millions of other people, do, is to open the front door and pick up The New Your Times. Ever since the newspaper created its national edition, and offered home delivery here, a continent away from The City, that blue-plastic-wrapped bundle of newsprint has been a companion, through good times and bad.

But, as President Barack Obama is pointing out to us on a daily basis, the global economy is staggering toward a halt, teetering on the verge of “catastrophe,” (his word). It is at moments like these that the Times is usually at its best — with long, well-reported analytical pieces of the various policy proposals being battled out in Washington by the parties who control our public policy debate.

Even as the newspaper continues to provide this type of coverage, which, arguably is equaled in its depth by only a few other publications — The New Yorker, The Financial Times, The Economist, The Washington Post – its business model increasingly appears to be in shambles.

Thus, one of the windows I’ve kept open on my laptop today is tracking how the poorly Times’ stock is faring on Wall Street. It’s down almost 10 percent (twice as bad as the market as a whole) to around four bucks and a quarter per share. The company’s market cap is hovering just north of $600 million — roughly one-fifth of its value just a year ago.

In a related development, though I’m not generally a huge fan of “crowd-sourcing,” one recent exercise over at the CAPS index, which is the aggregated community wisdom of 125,000 investors affiliated with the Motley Fool, recently downgraded the Times to “one star,” indicating that it is expected to under-perform the market going forward.

This is only one indicator, and from a site some of my colleagues do not like, but having spent much of the past year testing out the “wisdom of crowds” theory at Predictify.com, I tend to watch these crowd-sourcing experiments with rather more respect than I might have in the past.

The reason is that in my experience, the crowd tends to guess how company stocks will move with a greater degree of accuracy than, say, which teams are going to play in next year’s Super Bowl. So, take this data with a large grain of sea salt, if you wish, but the CAPS’ downgrade, combined with the skepticism expressed by most of the mainstream media analysts lately, has got to keep  the Sulzberger Family counting up their collective gray hairs as they contemplate how to save their old gray lady.

In addition to serving as a BNET Media analyst/blogger, David Weir is a veteran journalist and the author of several books. Weir is a co-founder and vice-president of the Center for Investigative Reporting, as well as an editorial board member of The Nation.

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  •  
    1

    macnamband

    02/10/09 | Report as spam

    RE: Investors Bearish on Future of NYT

    There is something so unsettling about the idea of the New York Times dying that I can't seriously envision last rites. Even with all the paper's faults. Perhaps, that's the sentimentality from a generation that is itself passing. Still, if you can save the likes of GM and Bank of America, then for sure the New York Times should be saved.

  •  
    2

    donLover

    02/11/09 | Report as spam

    RE: Investors Bearish on Future of NYT

  •  
    3

    donLover

    02/11/09 | Report as spam

    RE: Investors Bearish on Future of NYT

    I believe it isn't just the global economy, it is there pension for not being balanced this year and taking petty pot shots that I believe is making people turn away from them.

    They are losing subscribers by the droves.

    And yet as you say the majority of their articles are an in depth.

    As with many thing in journalism, I'm disappointed that they have not remained a watch dog but have become a cheerleader.

  •  
    4

    toddwilkinson@...

    02/11/09 | Report as spam

    Stock price almost reflects the future value of NYT

    While most companies that are heavily vested in print media businesses are suffering due to a continuously shrinking subscriber base, the NYT is one of a handful that has its problems rooted in a more basic, and obvious philosophical strategy... liberal bias.

    Regardless of any past legacy the paper may have had, their current "reporting" is often comprised with one of two things: (1) poor fact-checking (see the alleged McCain-lobbyist cheating story that that paper was slammed for), and/or (2) ridiculously slanted liberal talking points that distort, ignore or refuse to acknowledge the merits of more conservative viewpoints (read any article from "big government" Krugmann).

    Readers are flocking to the internet out of convinience and updateability - this affects all papers. But if the NYT was such a great paper, why wouldn't readers just go to their website? Could it be because the people cancelling their subsciptions are doing so because they have found a higher quality source? I mean, really, newspaper subscriptions are not very expensive, so cost shouldn't be a large factor.

    It comes down to the fact that most people expect to read a relatively balanced view of a subject, even if they have their predispositions to that subject. Not only that, but journalistic integrity used to mean that you kept your own view points to a minimum while reporting actual news. This has been lost at the NYT as there is no longer news reporting, but news opinionating. Unfortunately for them and others like them (AP, Reuters, WaPo), a significant part of the country does not share their views and has become sick of their gross negligence as a news source.

    This is why the NYT will eventually fail. They do not understand that the root of their problem is not the recession (although that does not help), but is actually their journalistic strategy. Until that strategy is fixed, the company will continue to bleed out.

  •  
    5

    hotweir

    02/11/09 | Report as spam

    RE: Investors Bearish on Future of NYT

    Thanks for your comments, guys. I did not get into the
    liberal bias issue but I know it is a hot button for
    many, many people. I did cover the McCain-lobbyist
    matter and I agree that that was an unforgivable
    journalistic sin. There have been enough such errors
    that The Times *has* lost much of its credibility. For
    that, we have to blame weak leadership and poor
    editors. Truly professional journalists do not strive for
    the unattainable -- objectivity -- but they are careful
    to be as transparent about their biases as possible.
    Furthermore, they remain open-minded and flexible,
    welcoming new perspectives and facts that challenge
    those biases.

    Personally, I do not know how a career journalist can
    hold steadily to any ideological position -- the older
    I've gotten, the less I maintain perspectives based on
    theories, because they are much like religions.
    Comforting, perhaps, but not able to deliver the
    empiricism we require.

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