Media Industry Archive

December 2008

NBC's Kliavkoff: Digital Drives TV Viewership

By Catharine P. Taylor | Dec 18, 2008

As media continues to fragment into millions of finely-targeted shards, much is being made about how increased usage of digital media affects usage of existing media. As one example, NBC Universal’s outgoing chief digital officer, George Kliavkoff, says that online streaming of video content actually drives TV viewership. Kliavkoff, speaking yesterday at a New York Media Information...

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Media Roundup: CBS/Turner Olympic Bid, Facebook Growing Fast, And More

By Sean Blanda | Dec 18, 2008

CBS and Turner to bid for Olympics — Executives from both media companies have discussed joining forces to bid for broadcast rights to the 2014 and 2016 Olympic games. The International Olympic Committee also announced that they will postpone the bidding because of the current state of the economy. NBC has owned the rights to every Olympics broadcast this decade. [Source: Washington...

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The Alternative Press Has a Business Model, Too

By David Weir | Dec 17, 2008

All over the country, one long-standing category of media seems to be faring slightly better than others, and that would be the alternative publications. There are a number of factors at play here, which we’ll get to in a moment. For today’s post, I’m going to stick to the west coast, from the Mexican border up to just across into Canada. But as an awards judge for AlterNet,...

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The Proposed "iPod Tax" Isn't Music to New Yorkers' Ears

By Catharine P. Taylor | Dec 17, 2008

There’s plenty of pain to go around when it comes to the austerity budget proposed by New York Governor David A. Paterson yesterday, but one line-item has caught the attention of media junkies everywhere: a plan to levy a 4 percent tax on digital downloads. In fact, the proposed levy already has a name: the iPod tax.  But it doesn’t stop with charging consumers a lofty $1.03 to buy...

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Media Roundup: EMI Launches Retail Site, News Goes Nasdaq, Jobs Snubs MacWorld, and More

By Sean Blanda | Dec 17, 2008

EMI launches digital music site — In addition to selling its songs on iTunes and other digital outlets, EMI has launched an online music store. EMI, the smallest of the major labels, hopes to learn more about the habits of digital music consumers, the company said. [Source: Epicenter] News Corp. goes to Nasdaq — Rupert Murdoch’s News Corp. announced yesterday that it would be...

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Media Roundup: Yahoo's New Strategy, Facebook Devalued, and More

By Sean Blanda | Dec 16, 2008

Yahoo! announces “open” strategy — In an effort to tie all of its services together under the same technology, Yahoo! has announced its new “Open” strategy. As a result, services like Yahoo! Mail will now feature applications from companies like the blogging system Wordpress, and the photo sharing site Flickr. Yahoo! also plans on adding social networking...

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Will the Daily Newspaper's "Rebirth" Come in Detroit?

By David Weir | Dec 16, 2008

Confirming rumors that we’d been hearing for a while now, today the Detroit Free Press and the Detroit News became the first U.S. newspapers to announce that, starting next year, they are cutting back home delivery of their print products to just three days a week — Thursday, Friday and Sunday. (The newspapers will still publish a more compact version on the other four days, for...

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Can The New York Times Increase Page Views Sixfold? Doubtful.

By Catharine P. Taylor | Dec 16, 2008

ContentNext Media’s researcher Lauren Rich Fine has finally answered a question that is at the core of The New York Times‘ dilemma: how many page views would nytimes.com need to garner as much ad revenue from the online version as from the print product? The answer is six times as much as now. Yikes. According to a story in Mediapost (another organization I write for),  at the...

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What Club Penguin Can Teach Media Companies

By David Weir | Dec 15, 2008

(Note: This post has been updated, clarifying that the listed charities are those that received last year’s donations. This year’s recipients have not yet been announced. –DW) may  If you are not an active member of Club Penguin, then there’s a pretty good chance you are also not, say, a ten-year-old girl. But if you happen to have a ten-year-old daughter, as I do, you...

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Condé Nast Shutters Three Blogs You've Never Heard Of

By Catharine P. Taylor | Dec 15, 2008

If a blog falls in a forest, but no one is there to read it, does it make a sound? That was the first thought that came to my mind when reading this story from Mediaweek about the demise of three Condé Nast blogs: Product Fiend, Elastic Waist and Daily Bedpost — devoted to skincare, weight management issues and sex, respectively. Never heard of this tidy little blog network? I...

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