Media Industry Archive

June 2009

NPR's Totenberg Drops Quasi Q-Bomb

By Erik Sherman | Jun 2, 2009

There was great linguistic irony on the most recent NPR Weekend Edition Saturday. In an interview with host Scott Simon, legal affairs correspondent Nina Totenberg said that racism charges leveled at Supreme Court nominee Sonia Sotomayor over a remark about white male judges would not “queer” the nomination. In discussing a question of whether attitudes are biased, Totenberg used...

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Conan O'Brien: The Critics Love Him, When They Don't Hate Him!

By Catharine P. Taylor | Jun 2, 2009

It’s not my job here at BNET Media to critique television shows, more to ponder what CPM their networks might charge for them, but I find it hard to pretend this morning that something big in the annals of comedy and “The Tonight Show” didn’t happen last night: the debut of Conan O’Brien as the show’s new host. Thus, I’m pointing to what some of the...

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ASME Asks: Who's the Prettiest Obama Cover of Them All?

By Catharine P. Taylor | Jun 2, 2009

There’s nothing new about the Association of Magazine Editors having a cover competition; but there is something new about the organization carving out an entire category solely devoted to President Obama. (Something tells me it’s not even worth doing the research on whether such a category was ever created for Dubya.) Then again, when one considers how many Obama covers there have...

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Twitter: Super Star or Shooting Star?

By David Weir | Jun 1, 2009

Who knows whether five years from now Twitter will even exist; by then it may be only a historical footnote in Wikipedia. Somehow I doubt it.  The reason Twitter’s future looks so bright is that it is very well-positioned on this, the very day that sad old General Motors finally sunk into bankruptcy. (On that score, check out the blog post by Michael Moore today called “Goodbye...

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High Stakes Battlelines Drawn: The AP v. Yahoo!

By David Weir | Jun 1, 2009

Yahoo’s ongoing experiment with newspapers to sell behavioral-targeted and geo-coded advertising may help determine whether a “hyper-local” business model can be established to go along with the geo-coded content model provided being developed by services such as EveryBlock.com, Outside.in, or Topix. Around 150 newspapers in the Yahoo Newspaper Consortium are reportedly...

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Media Roundup: Newspapers Have Worst Quarter Ever, Bing Officially Launches and More

By Sean Blanda | Jun 1, 2009

Newspapers have worst quarter ever — According to statistics posted by the Newspaper Association of America, the industry had its worst quarter in modern history during the first three months of the year. Advertising sales fell 28.3 percent or $2.6 billion in the first quarter. The numbers were published with no publicity, and are the worst since the NAA began publishing the report since...

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The "Invention" of Analytic Marketing?

By Erik Sherman | Jun 1, 2009

I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign’s results. The only hitch is that the pairing of numbers and marketing vehicles is well over a century old. What struck me most...

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