Media Industry Archive

Continuing with our periodic series of posts on how to optimize your media company’s website and grow your traffic, tonight it is time to revisit a topic we first explored back in February of this year: A Simple Way to Grow your Online Audience (Una Manera Simple para Hacer Crecer su Audiencia En Línea) The point of that post was how easy it is to use the free auto-translation tool...

More...

Social networking, blogging, Twitter, Facebook — all still inspire negative reactions from some execs inside the traditional media industry, but a report released by Nielsen found that over the past year, the social media world has expanded its footprint substantially among the U.S. Internet population. As of August, according to the Nielsen study released last week, social networks and...

More...

News that two-thirds of Americans object to advertisers tracking their online movements — even if it is to provide more relevant product and service information - could jeopardize the use of target marketing to underwrite content costs. The result could be consumers paying for more of what they want. The new findings of a survey conducted by the University of Pennsylvania and the...

More...

It may be a speed bump or something considerably more serious for online media’s dominant business model, but a national survey released today indicates that anywhere from two-thirds up to three-quarters (or more) of Americans object to online tracking by advertisers. The survey represents a major wake-up call for a media industry already reeling from a prolonged advertising recession....

More...

My Bnet Media colleague Cathy Taylor cracked me up earlier today, with her observation that the Associated Press has priced its mobile version of the storied AP Stylebook at more than twice what the paper version costs on Amazon. Good luck on selling that one, AP. Even better was Cathy’s email to me a bit later. The subject line said it all: “Fwd: AP Stylebook is now following you...

More...

It’s looking more and more like big media companies are working on making up for past mistakes — by asking customers to pay fees for apps that access their content via the mobile channel. The latest to fall in line with the thinking du jour is CNN, which just launched an iPhone app of its video news feed, and is charging consumers $1.99 for the privilege. According to a story in...

More...

With the magazine business in the toilet, it gets a little tiresome to read about the boring old ways that publishers are going about saving their businesses. Rather than focus on innovation, many seem mired in the same old, same old — like the (duh!) cuts of at least 25 percent rumored to be happening at some Condé Nast publications. Something tells me that nothing terribly revelatory is...

More...

Sony has negotiated new distribution partnerships with ebook publisher Smashwords and self-publishing leader Author Solutions Inc. (ASI) that will bring the work of thousands of self-published authors and independent publishers into The eBook Store from Sony. “We’re excited to be able to help power the new Sony Publisher Portal,” Smashwords CEO Mark Coker told me. “It is...

More...

Apple’s latest milestone —  topping  two billion App Store downloads to iPhones and iPods — could be a telling indicator of consumer willingness to pay for content even in a depressed economy. It took less than six months to log the most recent one billion app downloads, which was nearly twice as fast as users downloaded the first one billion apps after Apple’s store...

More...

Two weeks ago, when Google announced its “Fast Flip” service for aggregating (and monetizing) online media, a couple of us here at Bnet noted that Google had accomplished something that its major media partners like The New York Times and the Washington Post had not, and that was to provide a fast, smooth, user-friendly interface. But try Fast Flip on a mobile device, and it’s...

More...