When some readers of Entertainment Weekly open their magazines next month, they will discover characters from US television programmes speaking to......
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BNET Media provides daily industry trends and news coverage with insights for managers and executives in publishing, print, broadcast, film, and online media. In addition to media company profiles, we bring you industry analysis on new partnerships, media products, mergers and acquisitions, labor and cost management, media buying, investments and a host of other important business issues.
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CBS Brings Video Ads To Print; Won't Save Magazines
Silicon Alley Insider - 96 days 23 hours 9 minutes ago
CBS will run what it is calling the first video ad to ever run in a magazine. According to CBS marketing president George Schweitzer, a video ad...
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CBS and Pepsi bring you video ads — in your magazine
Reuters -
96 days 17 hours ago
CBS and Pepsi have teamed up to roll out the first ever video advertising in a print magazine next month. It will appear in the September 18th...
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