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Vivus Beating Arena, Orexigen In Obesity Graveyard Race

By Jim Edwards | Mar 31, 2009

The race to produce a blockbuster anti-obesity pill — a contest that no company has yet won — got interesting this week with the news, via AP, that Arena Pharmaceuticals‘ data showed that its contender, lorcaserin, showed only 3.6 percent more effectiveness than a placebo. The FDA wants to see 5 percent more effectiveness — thus Arena’s stock tumbled.

The AP updates on the progress of two other companies trying the same thing:

Potential competitor La Jolla, Calif.-based Orexigen Therapeutics Inc. experienced a similar plunge in its stock price in January after the developing drug Contrave fell shy of the same FDA benchmark, despite meeting other study criteria. The difference in a late-stage study of the drug amounted to 4.2 percentage points.

In December, though, Mountain View, Calif.-based Vivus Inc. reported a difference of 7.5 percentage points for its developing obesity drug Qnexa in a late-stage study.

So, Vivus would appear to be winning. Or is it? Here’s what’s in Qnexa:

… the active ingredients from two previously approved products with demonstrated weight loss properties: phentermine and topiramate.

You should know that phentermine  is a type of amphetamine; and topiramate is an anti-seizure, antimigraine, antidepressant drug better known as Topamax.

Doesn’t sound quite so attractive now, does it? Even if it demonstrates efficacy, the warnings on the label are going to be scary looking. (”Doctor, will you prescribe me a speed-based anti-seizure medicine so I can lose some weight?”)

As usual, Derek Lowe’s take on why obesity drugs are such big money losers is far more elegant than ours:

… human feeding behavior is protected by multiple, overlapping redundant pathways. We are the descendants of a long line of creatures that have made eating and reproducing their absolute priorities in life, and neither of those behaviors is going to be altered lightly. The animals that can be convinced to voluntarily eat so little that they actually lose weight, just through modifying a single biochemical pathway, are all dead. Our ancestors were the other guys.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • GSK's Alli Shows Future for Vivus, Arena and Orexigen's Obesity Candidates

    BNET Pharma - 166 days 11 hours 31 minutes ago

    The three companies at the forefront of the race for the new anti-obesity pill (Vivus, Arena and Orexigen) showed off their wares at the American Diabetes Association’s meeting in New Orleans, and Vivus and Arena got nice bumps in their stock. Orexigen, however, declined. The events were hailed — as they always are — as another step toward...

  • Arena Pharma heralds late-stage obesity data

    FierceMarkets - 27 days 9 hours 13 minutes ago

    The CEO of Arena Pharmaceuticals (ARNA) says that a second set of late-stage data on its obesity drug lorcaserin  continues to show that the drug significantly outperforms a placebo in triggering weight loss and improves cardiovascular risk factors like cholesterol and triglycerides. And that Phase III data leaves Arena right on track to file...

  • Arena Lays Off 31% of Its Staff Following Obesity Trial Failure

    BNET Pharma - 210 days 5 hours 52 minutes ago

    Arena Pharmaceuticals is to lay off 31 percent, or 130 employees, before June 22, the company told the SEC. Arena staffers — whose future is dependent on an anti-obesity drug, lorcaserin – may be forgiven for wondering how it has all gone wrong so quickly.In February, Arena CEO Jack Lief said: We will be announcing very important results of...

  • Biotech Stocks: Arena stock volatile as Vivus climbs

    MarketWatch - 66 days 10 hours 36 minutes ago

    Drug stocks are split, as shares of Arena Pharmaceuticals fall after the company reports mixed clinical results for its anti-obesity drug candidate

  • Arena weight-loss trial met goals, but shares fall

    Reuters - 66 days 12 hours 58 minutes ago

    By Deena Beasley LOS ANGELES (Reuters) - Arena Pharmaceuticals Inc (ARNA.O) said its experimental obesity drug, lorcaserin, met the goals of a second late-stage study, but its shares dropped more than 15 percent as the results fell short of a U.S. Food and Drug Administration guideline. The year-long trial found that obese patients taking...

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