About Pharma Industry

BNET Pharma provides daily industry trends and news coverage with insights for managers and executives about major manufacturers of pharmaceuticals and medicine. In addition to detailed drug company profiles, we bring you industry analysis on new partnerships, drug patents and products, cost management, investments, pharmaceutical related lawsuits, and a host of other important business issues.

Medicis Doubled Pay of Exec Convicted of Off-Label Sales

By Jim Edwards | Apr 8, 2009

Medicis more than doubled the pay of its sales chief in 2008 even though that executive, Richard Havens, pled guilty to conspiracy to violate the Food and Drug Act last March. Havens, the former evp of sales, and three of his underlings pleaded guilty right before his April retirement to promoting an off-label use of Loprox, a skin infection treatment. They had promoted it for diaper rash even though it was not approved for children.

In Medicis’ proxy statement, CEO Jonah Shacknai saw his total compensation fall in 2008 from $4.6 million to $4.1 million. The other top managers at Medicis saw their total compensation stay roughly flat.

The only standout was Havens, whose packet increased from $1.5 million to $3.9 million. That included a $430-per-hour consultancy deal. He got $600,000 on that deal, plus another $1.9 million in cash in his retirement agreement. He also got stock and options. He was not terminated for cause, despite committing a crime, the proxy statement says.

Here’s the summary table:

  • Name, 2008 pay, 2007 pay
  • CEO Jonah Shacknai, $4.1 million, $4.6 million
  • EVP prod. dev. Joseph Cooper, $1.5 million, $1.6 million
  • General counsel Jason Hanson, $1.3 million, NA
  • EVP sales Richard Havens $3.9 million, $1.5 million
  • CFO Richard Peterson, $1.1 million
  • COO Mark Prygocki, $1.8 million, $1.8 million
  • Chief science officer Mitchell Wortzman, $1.5 million, $1.4 million
    Numbers are rounded, includes stock and options whose value may change.

Aside from Havens’ compensation, the change in pay has been modest considering the difficult year the company has had. It’s primarily a vanity pharma company, and is thus affected by the pullback in discretionary spending triggered by the recession. Nonetheless, the company saw revenues grow from $442 million to $501 million; net income declined from $70.4 million to $10.2 million. (Put another way, had Havens been terminated for cause, receiving a fraction of his retirement pay, Medicis’ net income could have been closer to $14 million.)

The company’s sales efficiency for the year was flat, but a cut in SG&A in Q4 2008 helped drive it up to $2.06 by year-end, the highest it’s been in four quarters.

In terms of products, the company saw increases in Solodyn sales that more than offset declines in demand for dermal fillers Perlane and Restylane, which dropped 20 percent. Medicis also saw off patent challenges from Teva and Impax. It still must weather a new set of challenges from companies such as Sandoz.

The good news on the horizon? Reloxin, its challenger to Allergan’s Botox, is on its way. The increased competition will be enough to give anyone wrinkles.

Side note: You can tell Medicis is different from other pharma companies. When most firms put families or goggled scientists on the cover of their annual report, Medicis has a hot naked chick. The company makes prescription beauty treatments, so why hide it? As you can see, they had a disconcertingly perfect looking model on the cover of the 2007 report as well, but this year they’ve turned up the heat with extra nudity.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Can government probes change drug marketing?

    FiercePharma - 11 days 15 hours 17 minutes ago

    Earlier this week, we mentioned the latest drugmaker-U.S. government settlement of marketing claims: Novartis' promise to pay an $185 million fine to wrap up a criminal investigation into its promotion of the epilepsy med Trileptal, and to plead guilty to violating the U.S. Food, Drug, and Cosmetic Act.  It marked the latest in a string of...

  • Eli Lilly to Pay $1.42 Billion to Resolve Drug Probes

    Reuters - 390 days 18 hours 45 minutes ago

    (Reuters) - Eli Lilly and Co said it will pay about $1.42 billion to settle both criminal and civil investigations related to the marketing of its antipsychotic drug Zyprexa and has agreed to plead guilty to one misdemeanor violation of the Food, Drug, and Cosmetic Act. The drug maker has agreed to pay $615 million to settle the criminal...

  • Eli Lilly to pay $1.42 billion to resolve Zyprexa probes

    Reuters - 390 days 16 hours 43 minutes ago

    BOSTON (Reuters) - Eli Lilly and Co said on Thursday it will pay about $1.42 billion to settle criminal and civil investigations into the marketing of its antipsychotic drug Zyprexa and has agreed to plead guilty to one misdemeanor violation of the Food, Drug and Cosmetic Act. The drug maker has agreed to pay $615 million to settle the criminal...

  • Are You Sure You Want Off-Label Drug Promotion Protected Under Freedom of Speech?

    BNET Pharma - 125 days 2 hours 40 minutes ago

    On what planet is Allergan's lawsuit, which claims the FDA's off-label drug promotion ban violates the First Amendment right to free speech, a good

  • Pfizer - Bextra: DOJ press conference

    PharmaGossip - 160 days 12 hours 50 minutes ago

    Justice Department Announces Largest Health Care Fraud Settlement in Its History Pfizer to Pay $2.3 Billion for Fraudulent Marketing WASHINGTON – American pharmaceutical giant Pfizer Inc. and its subsidiary Pharmacia & Upjohn Company Inc. (hereinafter together "Pfizer") have agreed to pay $2.3 billion, the largest health care fraud...

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement