Pfizer Probes Release of Viagra Boxer Shorts to Irish Doctors
Pfizer has launched an “internal investigation” into how a bunch of promotional Viagra boxer shorts ended up being sent to doctors in Ireland.
The company has written to the docs that received the gifts and given them a postage-paid envelope for those that want to return them. Unsurprisingly, the Irish Times reports there have been few takers:
One GP who received the despatch said he “hadn’t had such a good laugh at a time when there weren’t many opportunities to do so”, while another said she had no intention of returning the item and only regretted that a Viagra-equivalent for women wasn’t on the market.
Pfizer said:
A full internal investigation to ensure this type of incident does not occur again has already commenced.
Such gifts have been voluntarily banned in the U.S.
Hat tip to Pharmagossip.
Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.
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