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GSK Q1: £450 Million in Generic Damage to CNS Category

By Jim Edwards | Apr 23, 2009

GlaxoSmithKline’s Q1 2009 results should scare the living daylights out of companies that are heavily dependent on CNS products such as Shire (Vyvanse and Adderall), Forest Labs (Lexapro) and  Eli Lilly (Cymbalta).

Generics shaved off 53 percent of GSK’s CNS drug sales, which were down £450 million. Every single CNS drug tanked, from Paxil to Imitrex.

Overall, GSK revenue rose 19 percent to £6.77 billion; net income was £1.13 billion, down from £1.31 billion a year ago.

It wasn’t a terrible quarter, although the market didn’t like it and GSK stock is sliding on the results. There was a bit of a bounceback in its sales productivity — the company now earns back $3.08 in revenues for every dollar it spends on marketing. That’s down from $3.31 a year ago, but up from 2Q 2008 when it was $2.53, after a lot of money was wasted on legal issues.

In anxious news for GSK’s American sales reps, U.S. sales declined 22 percent. The good news was all in Europe and Asia, and its OTC and supermarket brands.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

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