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In U-Turn, Amylin Lays Off 200; Move Validates Icahn's Arguments

By Jim Edwards | May 5, 2009

Amylin says it will lay off 200 drug sales reps, or 35 percent of its force, in order to save $45 billion in costs. The move is an embarrassing U-turn for Amylin, which only days ago was arguing fiercely that after laying off 340 people last November it had cut jobs enough, and that further cuts would “undermine” the launch of Byetta once-weekly.

Amylin made that point in response to Carl Icahn’s attempt to take over the company. Icahn believes Amylin’s stock has fallen in part because the company has failed to manage its costs.

After an unpleasant series of phone calls last April, here’s what Amylin wrote to Icahn on April 20:

… We believe additional cost cuts of 30% from our current budget would undermine our efforts to develop, prepare for and launch exenatide once weekly …

… in 2008 we conducted an in-depth review of our operating expenses in a thoughtful and strategic manner. This led to a November 2008 restructuring, resulting in the reduction of 25% (340 employees) of our San Diego based workforce. …

In short, our plan already has delivered substantial progress toward our stated goal of achieving positive operating cash flow by the end of 2010.

Here’s what Amylin said yesterday:

The changes are expected to be implemented in the next several weeks and will reduce the total number of Amylin sales representatives by approximately 35 percent, or 200 employees …

The new sales approach is part of Amylin’s continuing efforts to improve the efficiency and effectiveness of exenatide alliance operations …

So, to recap: Amylin last month said cuts of 30 percent would “undermine” once-weekly Byetta, but this month says that cuts of 35 percent will “improve” the launch.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
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    Amylin Pharmaceuticals is to cut around 35% of its salesforce, or around 200 positions, to restructure its diabetes operations. The move is expected to save the company around $45 million in its 2010 GAAP operating results. The cuts will be

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  • Amylin slashes sales force by 35%

    Medical Marketing and Media - 202 days 16 hours 58 minutes ago

    Amylin is cutting 200 sales positions -- around 35% of its sales force -- as it merges its specialty and primary care sales forces into a single organization targeting endocrinologists and diabetes-focused primary care physicians.The company, which co-markets Byetta (exenatide) with Lilly, will field a reduced sales force of 325 reps and expects...

 
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  •  
    1

    His_Lordship

    05/05/09 | Report as spam

    RE: In U-Turn, Amylin Lays Off 200; Move Validates Icahn's Arguments

    Will this affect Icahn's Plans?

  •  
    2

    BNET's Jim Edwards

    05/05/09 | Report as spam

    RE: In U-Turn, Amylin Lays Off 200; Move Validates Icahn's Arguments

    @His_Lordship:

    Nope! Icahn wants the company on the auction block in order to drive up the stock price. This is just the skirmish before the war.

    Jim Edwards, BNET.

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