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BMS Is Losing Suits in Plavix-Apotex Fiasco; Another $125M Down the Toilet

By Jim Edwards | Jul 28, 2009

Bristol-Myers Squibb is mostly losing its Plavix securities litigation. It’s 10-Q filing with the SEC says it just paid out $125 million to settle a suit over the 2006 fiasco; it settled a second suit for an undisclosed sum; and two others remain pending.

Back story: BMS struck a bonkers deal with Apotex in which Apotex would buy a license to produce BMS’s blockbuster blood-thinner. The agreement had a catch — if the feds didn’t like it, then Apotex would be allowed to begin production of generic Plavix without BMS’s permission, and BMS would have to wait five days before suing Apotex to stop the generic. In that five days, Apotex cranked out enough Plavix to flood the market for months, and it decimated BMS’s stock.

The agreement turned out to be illegal and Andrew Bodnar, a former svp/strategy for BMS, was forced by a judge to write a book about the experience as punishment.

This chart shows what a successful securities class-action looks like: When Apotex was freed from the BMS license and began production of generic Plavix in August 2006, BMS stock dropped by nearly 12 percent.

Here’s the current state of play regarding BMS’s Plavix shareholder suits:

In New York State Supreme Court:

  • Frank - pending
  • Beebout - pending

In federal court:

  • Sampson - “In June 2009, the parties reached a settlement in principle to resolve this matter, for an amount that is not material to the Company, pending final approval by the court.”
  • Minneapolis Firefighters - rolled into Ontario Teachers case
  • Lai - rolled into Ontario Teachers case
  • Ontario Teachers - “In May 2009, the parties reached a settlement in principle to resolve this litigation for payment of $125 million, pending final approval by the court.”

Hat tip to AmLaw.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • BMS moves forward with securities litigation settlements on Plavix

    Scrip News - 92 days 3 hours 13 minutes ago

    A US judge has given preliminary approval of a $125 million settlement of a shareholder suit alleging violation of securities laws in connection with Bristol-Myers Squibb's 2006 failed settlement with Apotex over Plavix (clopidogrel). The suit was

  • BMS - Plavix: $2.1 million settlement with FTC

    PharmaGossip - 242 days 14 hours 24 minutes ago

    Back stories here Bristol-Myers Squibb Co. agreed to pay $2.1 million to settle a U.S. Federal Trade Commission lawsuit filed today over statements it made about a failed 2006 agreement involving the blood-thinner Plavix. The FTC, in a complaint in federal court in Washington, accused the New York-based drugmaker of concealing material...

  • BMS Settles Plavix Allegations for Pennies; Ex-CEO Dolan Vindicated (Slightly)

    BNET Pharma - 242 days 2 hours 18 minutes ago

    Bristol-Myers Squibb will pay $2.1 million to settle FTC allegations it made false statements regarding its deal over bloodthinner Plavix with Apotex, according to the WSJ. The news means that BMS has settled all its regulatory troubles over Plavix with the FTC and the states for a total of just $4.2 million. That's a sum so small it's a mere...

  • Strong drug sales stoke Bristol-Myers

    MarketWatch - 124 days 5 hours 15 minutes ago

    Bristol-Myers Squibb reports markedly higher second-quarter earnings early helped by strong sales of its blood-thinning medication Plavix and antidepressant Abilify.

  • Sanofi May Take Heavier Hit Than BMS Over Generic Plavix in Europe

    BNET Pharma - 176 days 2 hours 51 minutes ago

    Sanofi-Aventis may take the heavier hit in its partnership with Bristol-Myers Squibb as the anticoagulant Plavix goes generic in Europe. The Eurozone gave a green light to six Plavix generics last week. Sanofi and BMS co-market the product in both the U.S. and Europe. Although BMS is frequently mentioned in regard to its looming generic cliff, A...

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