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VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

By Jim Edwards | Oct 20, 2009

VeriChip’s TV ad for its Health Link implantable microchip that connects to your online medical records has spawned a backlash on YouTube. Observers regard it as either part of President Obama’s secret Nazi plan to enslave us all or a sign of the coming antichrist.

The ad itself comes on like all drug advertising does — healthy, smiling middle-aged people describing the things about life they are thankful for.

But, to give VeriChip’s critics some credit, the ad clearly positions the VeriChip as something for everyone, not merely patients who are so deranged or damaged that having a chip to transmit accurate data might be useful.

It begins:

To think something so slim can connect you.

… Health Link is always with you when every second counts in the emergency room.

… Because Bob has trouble remembering all his medications.

So far so good. But then the ad suggests a much wider application. A young woman says:

… because my car lost control while driving.

And a groovy looking guy in a pork-pie hat adds:

… because I have diabetes but it doesn’t have me.

When you add this to VeriChip’s previous marketing activity — in which they implanted the chips in cuties on Miami’s nightclub scene so they didn’t have to bother showing ID or carrying cash — the impression it gives is that VeriChip does indeed want everyone to be implanted.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

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  •  
    1

    fshwear

    10/21/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    OMG - can you say 1984?

  •  
    2

    dbuxs

    10/21/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    Of course VeriChip wants all of us implanted. That's how they make money! In the meantime we're turning ostensibly towards totally traceable humans. Why did I have kids again?

  •  
    3

    patrons99

    10/21/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    No surprise here. Of course they want everyone implanted. The R&D for these so-called innovative devices is likely being paid for by our tax dollars. And with expedited FDA approvals, forced implantation of the entire population is the logical next step. The utterly shameless consortium driving this technology must think of the public as just a bunch of mindless gulls. Their greed knows no bounds.

  •  
    4

    bob@...

    11/12/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    check this short film out about verichip its called resist the mark of the beast, must see http://www.youtube.com/watch?v=CmvCFd866R8

  •  
    5

    patrons99

    11/13/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    How convenient. Once you are tagged, finding you for special treatment...e.g. detentions, attitude adjustments, and exterminations...becomes a piece of cake. How about RFIDs that act as in vivo diagnostic devices against bioweapons? Why not biodegradable RFIDs, so that your final carbon signature can go to towards providing a food source or fertilizer? Soylent Green? Why not inject RFIDs regularly along with your regularly administered vaccines? The possibilities here are endless. What an ominous future this portends for us all, if it comes to pass. In addition to daily doses of dangerous drugs, there will be serial doses of dangerous vaccines. Imagine the synergistic possibilities. Instead of just drug-drug interactions to worry about, we can also benefit from innovative drug-vaccine interactions. Pharma's spin (marketing plan) is already mapped out.

  •  
    6

    Luposian

    11/18/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    Look at their faces and eyes... these are spiritually-dead people. People sold out to the AntiChrist agenda. The ones who will blindly worship whomever and whatever can make their lives easier, simpler, and faster.

  •  
    7

    Luposian

    11/18/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    Look at their faces and eyes. These are spiritually dead people. People who are sold out the the AC's agenda! They will worship whomever and whatever can make their lives safer, easier, simpler, or faster, no matter what the cost to their eternal future.

  •  
    8

    sparky0123-23220512348712693926814120488487

    11/20/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    Of coarse they want everyone to have one! It's called a business. What is the big deal? It helps medics, etc get your records FAST in case of an emergency. It's "information" you can't lose (great for the elderly). I think we need to worry about things like mind control, invasion of privacy, etc before something that's "helpful & not harmful" is judged so critically. Using something like this doesn't make us any less human. And, for all you people who say it's not they way God wanted us to live, think of this: It doesn't give you special powers like strength, x-ray vision, etc... it is the sized of a couple grains of rice... yes, it is artificial, but about 80% of us have some kind of artificial "something" in/on us right now. Your dentures are artificial, how about your fillings, how about the electrodes that are implanted to ease Parkinson's Disease, pace maker, just to mention a FEW.??? Really think about it. We are not even 100% ourself once we get a kidney or any other kind of transplant. Part of someone else is now inside of us. But guess what? It's keeping us alive to still see our family, friends, & what so much God Almighty has given us to be thankful for: some of which is DOCTORS & SCIENTISTS (who God gave those talents to) who have improved our lives for the good. Have a Happy Thanksgiving! God Bless!

  •  
    9

    matilda!

    11/21/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    VeriChip recently sold off their Xmark subsidiary to Stanley Works.
    I kid you not: Xmark.

  •  
    10

    4343ggg

    11/23/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    I'd rather die then get the mark of the best

  •  
    11

    patrons99

    12/03/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    This is all about control folks. They want to control us. Not all innovations are good for society. We are losing control over our lives to people that, frankly, don't have our best interests at heart.

    "Buried deep within the over 1,000 pages of the massive US Health Care Bill (PDF) in a ?non-discussed? section titled: Subtitle C-11 Sec. 2521? National Medical Device Registry, and which states its purpose as:

    ?The Secretary shall establish a national medical device registry (in this subsection referred to as the ?registry?) to facilitate analysis of postmarket safety and outcomes data on each device that???(A) is or has been used in or on a patient; and ??(B) is a class III device; or ??(ii) a class II device that is implantable.?

    In ?real world speak?, according to this report, this new law, when fully implemented, provides the framework for making the United States the first Nation in the World to require each and every one of its citizens to have implanted in them a radio-frequency identification (RFID) microchip for the purpose of controlling who is, or isn?t, allowed medical care in their country.

    http://www.dailypaul.com/node/105079

  •  
    12

    dbuxs

    12/04/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    While I'm not entirely sure that the excerpt you're quoting, Patrons99, does indeed mean that the US will in fact require "each and everyone of its citizens to be implanted with a RFID microchip" it remains that the mere fact that there is so much growth and activity in the human-implanted chip business these days is certainly not good news for those who can see beyond the lure of "safety" and "convenience".
    Regardless of country BTW. One can easily extrapolate that other nations/states that the US would seek to seize the opportunity to track its citizens: China, Russia, Iran, Syria and dozens others. Anyway the reality is, this technology is being use today in the US on military and secret services personnel. Has been for years.

  •  
    13

    dbuxs

    12/04/09 | Report as spam

    RE: VeriChip TV Ad Confirms Critics' Fears: They Want Everyone Implanted

    Addendum: The use of these devices for some US military and secret service IS for the purpose of tracking and identification. These people whoe where implanted made a choice to go ahead with it (at least presumably). They're adults and they have a specific job to do.
    As for the medical safety argument, assuming it holds any water, there are other means to identify and retrieve your health records one of them is called biometrics. Without going into details it's just as robust as RFID and does not raise the specter of total control and traceability.

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