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Aranesp Suit: What Did Amgen CEO Sharer Know (and Did He Read It in His Company's PowerPoint Slides)?

By Jim Edwards | Nov 2, 2009

Amgen executives detailed their alleged Aranesp “overfill” kickback scheme in a set of PowerPoint slides and Excel spreadsheets, according to a lawsuit filed by the New York State Attorney General. The suit also describes an email in which colleagues of Amgen CEO Kevin Sharer asked for information on how Amgen changed the overfill levels on a competing drug, Epogen, that Amgen manufactured for Johnson & Johnson. The email indicates that the information — which describes how Epogen’s overfills were reduced when Aranesp hit the market — was to be delivered to Sharer.

The allegations contain examples of drug company largess that we’re all used to hearing:

… sham consultancy payments, and all-expense paid weekend retreats, among other things. Amgen and [International Nephrology Network] also conspired to induce providers to purchase Aranesp by paying medical providers bogus honoraria for attending all expense paid junkets that Amgen and INN referred to as Advisory Board meetings or weekend retreats.

The company allegedly over-filled each Aranesp vial by 16.8 percent to 19 percent. Physicians paid for the standard dose but were able to save the free extra anemia drug, and bill Medicare for its later use. The free extra drug thus functioned as an illegal kickback, the suit alleges.

The parts that Amgen will have the hardest time rebutting are the allegations drawn from the company’s own internal materials. The AG found two PowerPoint slideshows that detailed the mechanics of the alleged overfill scheme, according to the suit:

At some point in 2008, an internal company recommendation was made to decrease the overfill amounts contained in Aranesp vials. An Amgen PowerPoint dated April 3, 2008, entitled “Overfill Reduction: Aranesp 1.0mL vials” recommends that the overfill amounts contained in Aranesp vials be decreased in two phases in order to reduce overfill amounts from 16.8% to 13%.

An Amgen PowerPoint presentation dated June 2, 2005, entitled “EPO Fill Volume” reports that overfill amounts contained in EPO were decreased in the fourth quarter 2002 from 16.8% to 14.4% for both single-use and multi-use vials.

If any physician asked Amgen about the overfill, a medical liaison would send them a letter in which its warning about the overfill functioned as an instruction on how to utilize it:

It is important to emphasize that Amgen cannot and will not condone unsafe practices that may be utilized to capture any overfill, such as the pooling of unused portions of single-dose preservative-free vials of Aranesp

Amgen also sent its reps “cost revenue models” in the form of Excel spreadsheets that showed reps how to calculate a doctor’s profit from using overfilled Aranesp vials.

The smoking gun in the case, however, is an email replying to a request from colleagues of CEO Sharer about the overfill levels in Epogen, a competing drug that Amgen manufactured on behalf of J&J. The suit states:

… an email dated January 6, 2006 from Edwin Mar, Senior Manager of Medical Information, to Helen Torley, Vice President and General Manager of Nephrology, and Leslie Mirani, Vice President of Sales, states: “In regards to your request to provide EPOGEN overfill historical information to [CEO] Kevin Sharer, these are the information I have available so far regarding EPOGEN 1.0 mL vial fill volumes.” The email goes on to provide the overfill amounts for Epogen from 1993 through January 2006:

(1993-Q4/2002) – 1.168 mL

(Q4/2002-Q1/2004) – 1.144 mL

(Q1/2004 – present) – 1.111 mL

Those dates and levels are significant because Aranesp was launched in 2001-2002. Put simply, as soon as Aranesp hit the market in overfilled vials, Amgen began reducing the overfill in J&J’s Epogen.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Amgen sued by California and 14 other states over anemia drug -

    PharmaGossip - 9 days 18 hours 23 minutes ago

    via latimes.com A lawsuit by 15 states alleges that sales representatives of Thousand Oaks-based Amgen encouraged doctors and other healthcare providers to bill insurers for supplies of anemia drug Aranesp that the providers received free from the company. The practice allegedly cost taxpayer-funded Medicaid programs and other insurers...

  • Amgen accused of Aranesp kickback scheme by 15 US states

    Scrip News - 20 days 11 hours 26 minutes ago

    Amgen has been sued by New York and more than a dozen other states for allegedly engaging in a nationwide scheme offering illegal kickbacks to medical providers to boost sales of its anaemia product Aranesp (darbepoetin-alfa). In

  • States accuse Amgen of Aranesp kickbacks

    Fierce Pharma - 21 days 8 hours 14 minutes ago

    The drug-marketing crackdown continues. Fourteen U.S. states and the District of Columbia have sued Amgen and drug wholesaler AmerisourceBergen over alleged kickbacks aimed at goosing sales of the anemia treatment Aranesp. The government suits join a whistleblower case filed back in 2006. "Drugs should be prescribed to patients on the basis of...

  • Amgen - Aranesp: allegedly rewarding medical providers with kickbacks

    PharmaGossip - 24 days 39 minutes ago

    The New York Attorney General’s office announced Friday that New York and 14 other states will sue biotech giant Amgen for allegedly rewarding medical providers with kickbacks if they helped to boost sales of anemia drug Aranesp. “Drugs should be prescribed to patients on the basis of need, effectiveness, and safety, not on a corporate...

  • Study: Anemia meds double stroke risk

    Fierce Pharma - 21 days 7 hours 11 minutes ago

    As if kickback allegations weren't enough, Amgen got hit over the weekend with a new study that raises questions about Aranesp safety. In a paper published online Friday evening by the New England Journal of Medicine, Boston researchers concluded that Aranesp worked no better than placebo to reduce deaths or cardiovascular problems in patients...

 
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    1

    Richard Meyer

    11/02/09 | Report as spam

    RE: Aranesp Suit: What Did Amgen CEO Sharer Know (and Did He Read It in His

    It is common practice to overfill the vials the prescription drugs
    to ensure that 100% of contents are available. So the key
    question then becomes did Amgen salespeople encourage docs to
    use the overfill and bill Medicare? That is so obviously stupid
    that I can't see Amgen sales people saying that but when the
    pressure is on to make numbers stranger things have happened.
    The states would be better served to learn a little about overfill
    practices before launching law suits

  •  
    2

    aMUSEher

    11/03/09 | Report as spam

    RE: Aranesp Suit: What Did Amgen CEO Sharer Know (and Did He Read It in His Company's PowerPoint Slides)?

    These tactics are not new or unique to any one industry. The most recent example is the 'floor mat' explanation for unintentional acceleration of Toyota recalls. Every industry manipulates its inventory to force-move other products, GM trucks, for example. Every industry minimizes or disguises risk to increase the bottom line...tobacco and alcohol, are just two products that easily come to mind. If the government and banking industry held a bright light and microscope up to any other industry, similar profit strategies would certainly be unveiled.
    When you hang a big carrot in front of someone's nose ( ie, executive's bonus), be prepared for some out of the box strategic thinking in order to get it.
    Personally, I don't see much ethical or moral behaviors reflected in any other public-sector industry. If I am in the mood for morality, I go to church.

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