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Wyeth Ventures Into Obesity Drug Graveyard

By Jim Edwards | Dec 22, 2008

Wyeth will pay $120 million to Thiakis to obtain its anti-obesity drug candidate, TKS1225. In doing so, Wyeth has taken its first, expensive step into a disease category that many drug companies have entered, and all have failed. Obesity is a classic graveyard of failed drug brands. There’s a good reason why, and BNET readers will remember when Derek Lowe first explained it back in July:

Evolutionary pressures have been too strong — our metabolisms try to make absolutely sure that we have plenty of reserves against the lean times, because over most of the history of our species, it’s been nothing but lean times….

So many of the weight loss drug attempts have been in the area of appetite suppression — stop the problem before it develops. But you run into those multiple pathways there, too — any animals whose feeding behaviors can be easily shut down are long dead. We’re the descendants of the opposite population: the ones that scrambled for food no matter what.

Here’s a list of companies that have tried to find a business in weight loss drugs — and failed:

It was Wyeth itself that was forced to abandon its marketing of fen-phen, a weight loss product that damaged patients’ hearts and resulted in massive lawsuits against the company. Wyeth also abandoned Redux after similar legal action. So it will be a miracle if Wyeth has discovered something that everyone else has overlooked.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

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  •  
    1

    mikebishop43

    12/22/08 | Report as spam

    RE: Wyeth Ventures Into Obesity Drug Graveyard

    In your list of companies that have tried to find a business in weight loss drugs ??? and failed,
    you mentioned the combination of "fen-phen", however, you did not include Wyeth's REDUX (dexfenfluramine HCl), which was a separate drug.

    Also not mentioned was Knoll Phrarmaceuticals MERIDIA (sibutramine HCl monohydrate)

    Mike Bishop

  •  
    2

    BNET's Jim Edwards

    12/24/08 | Report as spam

    RE: Wyeth Ventures Into Obesity Drug Graveyard

    Mike,
    Thanks for the info! I updated the item accordingly.
    Jim

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