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Lilly CEO Lechleiter's Prasugrel Bet Appears to Pay Off

By Jim Edwards | Feb 3, 2009

A few months ago, BNET suggested that Eli Lilly’s acquisition of ImClone was a hedge to give the company new revenue sources in the event that its application for blood thinner prasugrel was turned down by the FDA.

An FDA panel today voted 9-0 to approve the drug, just not in patients with a history of stroke and those who are undergoing open-heart surgery. The FDA typically follows such recommendations. It’s not as good a label as BMS’s Plavix, but …

… it still means that CEO John Lechleiter’s bet appears to be paying off big-time. The company has gone from not having a new drug approved in three years to having a potential blockbuster on the way and a whole new cancer pipeline to enjoy.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • FDA's Prasugrel Machinations Seem Bound to Attract Doubt

    BNET Pharma - 273 days 21 hours 10 minutes ago

    When is a unanimous vote for approval by an FDA panel not a unanimous vote for approval? When it's the FDA's advisory panel on Eli Lilly's prasugrel blood thinner. An FDA panel voted 9-0 to approve the drug on Feb. 3. But a handful of doctors have expressed doubt about why Dr. Sanjay Kaul of Cedars-Sinai Medical Center in Los Angeles, an expert...

  • Analysts Rain on Lilly's Effient Parade; 70% of Sales Go Generic After 2011

    BNET Pharma - 133 days 21 hours 18 minutes ago

    The FDA’s approval of Eli Lilly’s new blood-thinner, Effient/prasugrel, was a huge moment for a company that has not had a new drug approved in five years. But Wall Street’s analysts seem determined to rain on Lilly’s parade. The spreadsheet jockeys grumbled Friday evening about the black box warning and the assumed price premium over...

  • Odds Improve for Lilly’s Prasugrel-ImClone Gamble

    BNET Insight - 339 days 21 hours ago

    A panel of the European Medicines Agency recommended the approval of prasugrel, Eli Lilly’s new blood thinner, and such recommendations are usually followed by the agency within a couple of months, Reuters reports. The news is a significant win in Lilly’s long campaign to get this drug to market. It also means that Lilly CEO John...

  • FDA approves blockbuster blood thinner prasugrel

    FierceMarkets - 133 days 23 hours 1 minute ago

    Handing a big victory to Eli Lilly and Daiichi Sankyo, the FDA announced on Friday that it approved the blood thinner prasugrel, which is widely considered a likely blockbuster that can go head-to-head with Plavix. One Japanese analyst pegged peak annual revenue at $1.6 billion. The therapy, which will be marketed as Effient, was OK#039d to...

  • Pharma Roundup: Lilly and Prasugrel, Roche and Genentech, and More

    BNET Pharma - 297 days 11 hours 43 minutes ago

    Prasugrel's FDA approval looks closer -- Prasugrel, the blood thinner on which Lilly is pinning so much hope, got a boost in a newly-published FDA document stating that "the Division recommends approval of prasugrel." The briefing is meant to sway the outside committee that will convene next week to advise the FDA on the drug. [Source: WSJ...

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