About Pharma Industry

BNET Pharma provides daily industry trends and news coverage with insights for managers and executives about major manufacturers of pharmaceuticals and medicine. In addition to detailed drug company profiles, we bring you industry analysis on new partnerships, drug patents and products, cost management, investments, pharmaceutical related lawsuits, and a host of other important business issues.

Medicis Employees Should Look Anxiously at Allergan Layoffs

By Jim Edwards | Feb 5, 2009

Sales reps at Restylane-maker Medicis should look anxiously at Allergan’s announcement that its earnings and revenues are down. Allergan announced a “restructuring” to deal with the downturn — that means 460 employees will get the ax, the company said.

What does this have to do with Medicis? Well, both Medicis and Allergan are in substantially the same businesses, so what affects Allergan is likely to also affect Medicis. (And employees of Johnson & Johnson’s Mentor group might also want to bear this in mind.)

More importantly, Medicis CEO Jonah Shacknai already telegraphed to investors and BNET readers that he expects his business to decline. Here’s what he said to BNET back in October:

Jonah Shacknai: My perception from speaking monthly to several hundred physicians in the cosmetics category is there is a definite downturn nationwide. Previously the downward effect was felt more in the West, Southeast and a bit in the Midwest, but the phenomenon has now become national. The physicians that I speak to are sharing with me economic data suggesting flatness or declines in the 10 percent range. Certainly we see that reflected in our own business.

BNET: So what’s your guidance on the third and fourth quarters? Will sales be down?

Shacknai: We’ve presaged that this segment is weaker than it has been historically … I’ve been speaking about this for at least 12 months now as a likely phenomenon. What we saw for the first six months is that the rate of growth decelerated and in the second half, the rate of growth decelerated more to the point of flatness.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Allergan, King cut sales and marketing

    Medical Marketing and Media - 276 days 23 hours 21 minutes ago

    Allergan announced it will lay off 460 employees, mainly in sales and marketing, while King Pharmaceuticals said it would cut 760 positions, including 380 field sales staff.Allergan announced the cuts, affecting about 5% of the Irvine, CA-based company's global headcount, alongside disappointing fourth-quarter results. The layoffs will fall...

  • Allergan to cut 460 in restructuring

    FierceMarkets - 276 days 20 hours 34 minutes ago

    Botox-maker Allergan, which develops cosmetic therapies, says its fourth quarter profits slipped to $151 million, prompting the company to announce that it will lay off 460 people. The cuts amount to five percent of its workforce. Most of the cuts will fall in the U.S. and Europe. Allergan said that its restructuring, the latest in a...

  • Allergan's Q1 Nightmare: Profit Down; Black Box Warning on Botox Vindicates an Old Nemesis; "It's All Medicis' Fault!"

    BNET Pharma - 190 days 21 hours 41 minutes ago

    null null null null null null null null null null null null null null null null null null null null null

  • Anticipating sales declines, Allergan cuts 460

    Fierce Pharma - 276 days 21 hours 23 minutes ago

    Reporting a decline in earnings, Allergan announced that it would lay off 5 percent of its staff, or about 460 workers, primarily in the U.S. and Europe. Hardest hit by the cuts will be sales and marketing staff, the company said, as it adjusts to the "reduced short-term sales outlook" for some of its businesses. Release More information about...

  • Allergan cuts 460

    PharmaGossip - 276 days 17 hours 1 minute ago

    Allergan plans to cut 460 jobs, about five percent of its workforce, as it announced a smaller fourth quarter profit, the company said Wednesday. The U.S. urology sales and marketing and U.S. and Europe marketing departments are where most of the cuts will take place, according to a release.

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement