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Medicis Employees Should Look Anxiously at Allergan Layoffs

By Jim Edwards | Feb 5, 2009

Sales reps at Restylane-maker Medicis should look anxiously at Allergan’s announcement that its earnings and revenues are down. Allergan announced a “restructuring” to deal with the downturn — that means 460 employees will get the ax, the company said.

What does this have to do with Medicis? Well, both Medicis and Allergan are in substantially the same businesses, so what affects Allergan is likely to also affect Medicis. (And employees of Johnson & Johnson’s Mentor group might also want to bear this in mind.)

More importantly, Medicis CEO Jonah Shacknai already telegraphed to investors and BNET readers that he expects his business to decline. Here’s what he said to BNET back in October:

Jonah Shacknai: My perception from speaking monthly to several hundred physicians in the cosmetics category is there is a definite downturn nationwide. Previously the downward effect was felt more in the West, Southeast and a bit in the Midwest, but the phenomenon has now become national. The physicians that I speak to are sharing with me economic data suggesting flatness or declines in the 10 percent range. Certainly we see that reflected in our own business.

BNET: So what’s your guidance on the third and fourth quarters? Will sales be down?

Shacknai: We’ve presaged that this segment is weaker than it has been historically … I’ve been speaking about this for at least 12 months now as a likely phenomenon. What we saw for the first six months is that the rate of growth decelerated and in the second half, the rate of growth decelerated more to the point of flatness.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Medicis, Allergan fight for wrinkle-fighting consumers

    FiercePharma - 13 days 6 hours 32 minutes ago

    Cosmetic drugs are hot and happening even as the economy limps along--just take a gander at cosmeceuticals specialist Medici's latest numbers as proof. But not all beautifying treatments are created equal. Nor do they all work equally well. Just ask Johnson & Johnson, which has stopped marketing its wrinkle-filling drug Evolence, BNet Pharma...

  • Allergan, King cut sales and marketing

    Medical Marketing and Media - 292 days 10 hours ago

    Allergan announced it will lay off 460 employees, mainly in sales and marketing, while King Pharmaceuticals said it would cut 760 positions, including 380 field sales staff.Allergan announced the cuts, affecting about 5% of the Irvine, CA-based company's global headcount, alongside disappointing fourth-quarter results. The layoffs will fall...

  • Allergan to cut 460 in restructuring

    FierceMarkets - 292 days 7 hours 13 minutes ago

    Botox-maker Allergan, which develops cosmetic therapies, says its fourth quarter profits slipped to $151 million, prompting the company to announce that it will lay off 460 people. The cuts amount to five percent of its workforce. Most of the cuts will fall in the U.S. and Europe. Allergan said that its restructuring, the latest in a string...

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  • Anticipating sales declines, Allergan cuts 460

    Fierce Pharma - 292 days 8 hours 3 minutes ago

    Reporting a decline in earnings, Allergan announced that it would lay off 5 percent of its staff, or about 460 workers, primarily in the U.S. and Europe. Hardest hit by the cuts will be sales and marketing staff, the company said, as it adjusts to the "reduced short-term sales outlook" for some of its businesses. Release More information about...

 

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