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Self-Service as a Real Estate Strategy

By Lisa Everitt | September 29th, 2008 @ 10:25 am

On real estate blog GlobeSt.com, Noreen Seebacher takes a look at the retail sector’s increasing emphasis on self-service — and what that means for shopping center owners and developers. Self-service dooms the shopping cart

While expensive to implement, kiosks and self-checkouts cut labor costs, add sales options, and provide faster customer service, vendors and consultants say. A report from IHL Consulting Group predicts self-service sales will more than triple to more than $1.7 trillion by 2012. IHL says 98 percent of shoppers have used self-service and 72 percent “readily accept the technology.”

What’s the real estate angle? Fujitsu offers a “cashier-assisted self-service” checkout system that reduces the amount of space needed, so stores can add more lanes at the front end. IBM has been testing a self-checkout technology that works throughout the store.

Using self-service Internet kiosks enables retailers to tap into “virtual inventory,” which requires less sales and stock space. “Self-service can make businesses operate more efficiently in less space — a trend with obvious implications for commercial real estate professionals.”

Image by Rick Harris, via Flickr CC 2.0

Tags: Commercial Real Estate, IHL Consulting Group, Real Estate, Sales Strategy, Sales Force Management, Business Operations, Sales, Lisa Everitt

A Denver-based business writer, Lisa Everitt is a veteran of daily and weekly newspapers and trade magazines, including The Natural Foods Merchandiser, Rocky Mountain News, Inter@ctive Week, San Francisco Business Times, and the Peninsula Times Tribune.

 

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BNET Retail provides daily industry news coverage and insights for managers and executives about the key players in the consumer retail industry. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, new products, mergers and acquisitions, labor and cost management, investments and deal flow, and a host of other important business issues.