Laurel Touby Twitters About Zappos

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If any company is responsible for making “Twitter” a household word in the corporate world, it would be Zappos. So it’s only appropriate that Laurel Touby, founder of MediaBistro.com, chose Twitter to report on Zappos CEO Tony Hsieh’s talk to the Association of National Advertisers’ “Masters of Marketing” annual conference about “Building a Brand that Matters.”

Highlights:

while it started out selling shoes, zappos hopes to be the next Amazon
Or, maybe Virgin: “30 years from now, I wouldn’t rule out a zappos airline,” says one of the founders.
holy cow. they say they “want” to talk to their customers. their 800 number helps them do that.
“Customer service shouldn’t be a department. It should be the entire company,” says a Zappos.com founder.

By the end of Hsieh’s talk at ANA, Touby reported, “I want to work at zappos now!” If this MediaBistro thing doesn’t work out, perhaps we’ll find Touby in Vegas selling Danskos.

Tags: Founder, Twitter, Product Marketing, Branding, Customer Relationship Management (CRM), Marketing Research, Marketing, Enterprise Software, Software, Lisa Everitt

A Denver-based business writer, Lisa Everitt is a veteran of daily and weekly newspapers and trade magazines, including The Natural Foods Merchandiser, Rocky Mountain News, Inter@ctive Week, San Francisco Business Times, and the Peninsula Times Tribune.