Hitwise measures how long Internet users stay on retailers’ sites — As e-commerce continues to grow in popularity, retailers are fighting to keep shoppers on their sites longer, but only a few can boast great success. Recent measurements from Hitwise revealed that e-retailer ShoeMetro.com posted the biggest gain in its shoppers’ average session length — a 101 percent...
Retail Industry Archive
October 2008
The rich are different from you and me, but not too different. Advertising Age reports on a new study from Google that says online shopping is the preferred retail channel of the very rich. This could be news for marketers who see in-person luxury retail environments as the best way to reach people who still have money to spend – or marketers who see the Internet as a digital bargain...
When you think “Wal-Mart,” do you think of blogs and RSS feeds? Probably not. But the Bentonville Behemoth has moved aggressively into the world of social media to both speak to and hear from customers. Forrester Research’s Josh Bernoff reports on the Groundswell blog that a recent trip to Bentonville has persuaded him that the world’s largest retailer gets it. “Let’s see if I can...
Gap’s online sales to top $1 billion — Despite the dire retail economy, Gap Inc. recently announced that it expects to top the $1 billion e-commerce mark for 2008. The company made headlines this year by experimenting with several new online strategies, including the integration of its four brands, Old Navy, Banana Republic, Gap, and Piperlime, into a single, universal...
Big Lots unveils e-commerce site — With the launch of a new e-commerce site, Big Lots Inc. has officially brought its “treasure-hunt atmosphere” to the Web. The site is tailored to attract the same bargain hunters who are loyal to the chain, and central to the new channel is a deal of the day that will be posted at 8 a.m. “We are excited about the start of our...
Walgreens searches outside company for CEO — More than a week after Jeffrey Rein’s hasty resignation from his post as CEO of Walgreen Co., the drug store chain began looking to make history by considering candidates outside the company to fill Rein’s shoes. Every CEO in the chain’s 107-year history has moved through the company’s ranks, but Walgreen’s...
So inured are we to bad news that when VF Corp. CEO Eric Wiseman confirmed in the apparel company’s third quarter earnings call that VF will increase advertising budgets 15 to 20 percent across the board, with more cash allocated to support product launches, we kinda freaked out. Eric Wiseman, what are you, nuts? Did you not get the memo? Not only that, but: Third-quarter revenues rose 6.4...
Steve & Barry’s announces new CEO – Steve & Barry’s, the young department-store chain that recently announced plans to close 103 of its 276 locations, welcomed Harold Kahn on board as the company’s new CEO. Kahn’s lengthy resume charts his ample retail experience, including a decade-long stint as CEO of Macy’s East. “I am thrilled about the...
Two major retailers called it quits this week, as Mervyns announced late today it will end its bankruptcy with liquidation of all 149 remaining stores. Women’s Wear Daily reported today that the Hayward, Calif., retailer – once part of Dayton-Hudson and later Target Corp. – will use the holidays to move as much merchandise as possible, to the benefit of creditors. That kills the...
If any company is responsible for making “Twitter” a household word in the corporate world, it would be Zappos. So it’s only appropriate that Laurel Touby, founder of MediaBistro.com, chose Twitter to report on Zappos CEO Tony Hsieh’s talk to the Association of National Advertisers’ “Masters of Marketing” annual conference about “Building a Brand that Matters.”...
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- Gap Stands Behind Flailing Banana Republic
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- P&G Retail Push Makes Sense, Risks Aside
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