Costco will test food stamps in its New York locations but, while activists, politicians and even bloggers will take credit for persuading the company to change its policy, the competition had something to do with it, too. In April, BJ’s announced that it would begin to accept food stamp benefits via Electronic Benefit Transfer payments in all of its 180 Cub locations. In announcing the...
Retail Industry Archive
June 2009
It looks like McDonald’s is gaining some ground on Starbucks in the quick-service coffee war, according to one survey. Respondents who chose McDonald’s as their go-to place increased from 4.9 percent in February to 5.4 percent in May, according to Worthington, Ohio-based BIGResearch’s just released quarterly Consumer Intentions and Actions Survey. During the same period,...
Kmart is transforming itself for Father’s Day with a movie deal that builds on a successful experiment conducted just last year. Then, the company tested a new multi-channel marketing idea that tied in web and mobile phone links with a take-dad-to-the-movies promotion for Father’s Day. The campaign built around release of The Incredible Hulk and offered tickets as a reward for merchandise...
Kroger hasn’t let the recession put it off strategic programs designed to forge stronger customer relationships, so the company is tying a wireless phone initiative it has been pursuing into its loyalty cards. Kroger’s certainly isn’t ignoring the recession, and, in fact, the initiative with partner i-wireless provides customers cost savings. Of course, when a retailer’s biggest rival...
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