As J.C. Penney launches an online team hub — jcp.com/teen — as the focal point of its multi-channel youth marketing, it is initiating advertising and promotional campaigns for the back to school season that are designed not only to move product but also to act as drivers to the site. Marketing efforts include the introduction of a cinema and television advertising spot Lunchroom...
Retail Industry Archive
July 2009
Retailers are finding novel ways of using the Internet to establish bonds with their customers, and Wegmans has developed its own variation through a blog that gives customers the chance to learn about its organic research farm in Canandaigua, N.Y. Otherwise, the farm operated by the Rochester, N.Y.-based supermarket chain is closed to the public. The blog arose as Wegmans customers expressed...
Every year consumers complain how they’re inundated with holiday sales promotions earlier and earlier before the season starts. It seems that retailers think that shoppers will forget about this time of year unless the stores remind us by clamoring for our dollar months in advance. Now Sears is setting a thoroughly annoying — and ill-conceived — precedent by ramping up its...
J.C. Penney is revving up the engines for the back to school through holiday sales race, building on a years-long initiatives for teens to create a new online-marketing hub that unites efforts directed at younger consumers and their parents. The company is integrating its teen marketing efforts by tying existing microsites for brands such as its own, established Arizona denim label with more...
While Wal-Mart prepares to launch a new sustainability initiative with suppliers, the moment might be right to consider how other retailers, such as Food Lion, continue to push an environmental agenda despite the recession. Although consumers are backing off some of their environmental priorities in the face of the prolonged recession, demonstrating less enthusiasm for organic food, for...
One thing retailers have to love about social network marketing is how cheap promotions can be and how much interesting feedback they can generate. Take contests for example. At the same time a traditional contest promoter, Burger King, has been offering a million dollar grand prize in its Transformers marketing campaign, Whole Foods its running a Twitter based effort that is driven by grain...
FreshDirect is giving out more stars and providing new insights into how retailers can sell commodities like fresh food online. The Internet-based home delivery retailer, which operates in the New York metro area, has a problem it needs to address in that it sells a lot of premium perishable food, such as produce and seafood, to people who would sniff and poke and prod the stuff to ensure its...
It’s letter-writing season at the Nationals Retail Federation, but the correspondence might not be in the organization’s best interest. First, in an open letter on the NRF website attacking Wal-Mart’s health care stance, organization CEO Tracy Mullins begins: The word leadership tends be thrown around a lot in Washington. We see it used endlessly in political campaigns,...
Retailer American Apparel — no stranger to controversy — is finding itself in a sales slump that could be tougher to overcome than the other strange dilemmas it seems to face regularly. While the retailer continues to push aggressive expansion plans that have won it plaudits in the past, that won’t help its newest problem: Weak store productivity. The retailer is still opening...
HSN — once the Home Shopping Network — is following up on an earlier initiative and partnering with Wimbledon champion Serena Williams in the launch of MISSION Skincare Active Beauty: Featuring Serena Williams, a product line that will launch as an company exclusive with broadcast events on July 23 and 24. The introduction builds on the tennis star’s appearance in the high-profile...
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- Gap Stands Behind Flailing Banana Republic
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Industry Transcripts by Seeking Alpha
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