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Tech Companies' Top 20 Concerns

By Erik Sherman | May 7, 2009

For the last couple of years, BDO Seidman has gone through the 10-K filings of the hundred largest (based on revenues) publicly-held U.S. high tech firms and compiled the most-commonly cited risk factors. Although many of the factors will be obvious, and clearly of interest beyond the sector, what is interesting is looking how the list from this year compares to that of last year and how the concerns of companies are changing.

The data comes from the risk analysis section of 10-K filings from the previous year. So, the 2009 list is based on 2008 fiscal year 10-Ks, while the 2008 list comes from FY 2007 information, with the percentages representing the number of companies mentioning the specific issues. Here are the data from 2009:

Top 20 High Tech Concerns in 2008
Factor % Citing
Competition and consolidation in technology sector 97%
Failure to develop or market new products/services 91%
Risks associated with international operations 90%
Management of current and future M&A or divestitures 86%
Intellectual property infringement 86%
U.S. general economic conditions 85%
Cyclical revenue (and subsequent fluctuating stock price) 83%
Inability to attract or retain personnel, incl. management 82%
Changes to Federal, State and Local regulations, incl. tax 81%
U.S. and foreign supplier/vendor concerns 78%
Legal proceedings 68%
Predicting customer demand 62%
Accounting, internal controls and Sarbanes-Oxley compliance 62%
Natural disasters, war, conflicts and terrorist attacks 60%
Product liability, quality and safety issues 58%
Disruption of distribution of products/services 52%
Pressures on pricing, margins and cost cutting 51%
Indebtedness 50%
Inability to acquire capital or financing 42%
Inability to maintain operational infrastructure and systems 41%

And here are the 2008 data:

Top 20 High Tech Concerns in 2007
Factor % Citing
Competition and consolidation in technology sector 92%
Changes to Federal, State and Local regulations, including tax 87%
Management of current and future M&A or divestitures 86%
Risks associated with international operations 85%
Inability to develop or market new products/services 84%
Intellectual property infringement 84%
U.S. general economic conditions 73%
Inability to attract or retain personnel, including management 72%
Pressures on pricing, margins and cost cutting 71%
Legal proceedings 70%
Cyclical revenue (and subsequent fluctuating stock price) 69%
Product liability, quality and safety issues 68%
U.S. and foreign supplier/vendor concerns 68%
Inability to acquire capital or financing 66%
Predicting customer demand 65%
Financial risk of customer 58%
Failure to properly execute corporate growth strategy 52%
Changes to accounting standards/regulations 47%
Internal controls and Sarbanes-Oxley compliance 45%
Indebtedness 44%

The top five or six items were more or less the same in 2007 and 2008, except that in the latter year, concern about regulations, including tax, seemed to take a tumble. However, with banks going under and public rage-fueled Congressional scrutiny into how companies could have missed such risks, Sarbanes-Oxley compliance worries increased, with over 60 percent of companies mentioning it last year, versus 45 percent in 2007.

Similarly, if you look at groupings of concerns — 6 through 10, 11 through 15, and 16 through 20 — although there is shifting of relative order, much of the general thrust remained the same.

Interestingly, there was a big drop — from 71 percent to 51 percent — in the perception of risk in pricing, margin, and cost cutting. Perhaps that’s a natural reaction to the current economy, with a greater number of managers grateful to have any profit at all, let alone obtaining a maximum amount.

Also, there were three factors — natural disasters, war, conflicts and terrorist attacks; disruption of distribution of products/services; and inability to maintain operational infrastructure and systems — which didn’t make the list in 2007, but were in the top 20 in 2008. The first two of those factors were of concern to at least half of the companies, so there clearly is a perception of increased danger in maintaining normal global operations. Frankly, part of this seems to be conflation. Accounting and internal controls/Sarbanes-Oxley compliance were separate factors in 2007, but a single one in 2008. Another item that fell off the 2008 list was failure to properly execute corporate growth strategy, but clearly that has generally given way among businesses to “failure to keep from being swept off the economic matt.”

Another interesting point: inability to acquire capital or financing was a concern of 66 percent of companies in 2007, but only of 42 percent in 2008, when you might have expected the outlook to be worse. That might go with issues of growth, and companies being too busy retrenching. Similarly, concerns with financial risks of customers seem to have disappeared, but when many of them might be reducing their spending or even going out of business, perhaps making any sales, even if you have to close your eyes to problems, seems like a more important goal.

Erik Sherman is a freelance journalist whose work has appeared in Newsweek, the New York Times Magazine, Technology Review, the Financial Times, Chief Executive, and other publications. Follow him on Twitter.

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    integratedknowledge

    05/09/09 | Report as spam

    RE: Tech Companies' Top 20 Concerns

    I found your lists interesting. As my company specializes in product development, I am interested in what brought the tech sector to the state that is described by these metrics. While this "what" is actionable in principle, there is more of a tendency of companies to act as though the causes are inextricable. There is also a tendency to freeze-up and regress to cost cutting. One reason for this freezing is, I believe, that there may be too many big formulas (Six Sigma, Lean, Design for Six Sigma, etc.). Thus companies are left with information overload rather than knowledge.

    Most metrics are lagging, meaning that they summarize the affects of cumulative cause from the past. Thus the cause that we must act on is not made transparent.

    May I post a permalink of your article on my web site http://www.alefulcrum.com?

    Analytic And Leadership Excellence LLC

  •  
    2

    ErikSherman

    05/11/09 | Report as spam

    RE: Tech Companies' Top 20 Concerns

    Certainly feel free to post a permalink. I think we have to be careful about drawing too many conclusions from this information. Remember that this is an analysis that came out of the risk description sections of 10-Ks. I've seen companies list all manners of risks that I don't think they really saw as a big problem. To a large part, they're covering their rears by trying to mention every basis, and many of these are going to be an issue for almost any publicly-held company, to some degree.

    I also agree that many companies try to follow too many metrics in total, at least at the top of the organization. Perhaps the CEOs are worried about missing important information, because the real trick is winnowing the list until you're left with what you need. If you think about it, any form of statistical quality management is about looking at the right and important metrics, not all metrics. Otherwise, you're like the sailboat captain who is looking at readouts of current, water temperature, wind speed, and so on, but who gets so lost in the details that he doesn't look up and point the boat in the right direction.

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