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Cisco: Google Wave Completes Us

By Michael Hickins | Jun 30, 2009

Cisco is striving to redefine itself as a vendor connecting inner and outer clouds, thus reasserting its relevance in the context of a fluid Web-driven IT world increasingly dominated by the likes of Google, Salesforce, Oracle and IBM. It also hopes to parlay its legacy of infrastructure expertise into a reassuring presence, particularly for veteran IT administrators struggling to balance their in-house infrastructures against the cost-savings and potential efficiencies of cloud computing.

CTO Padmasree Warrior, who is emerging as the company’s most visible spokesperson not named John Chambers, explained that Cisco intends to help customers link their existing IT infrastructure with cloud-based computing assets. “We can’t ignore that there are public clouds out there,” Warrior said, noting that while customers may use cloud-based infrastructure for some purposes, they won’t trash existing data centers in which they have already invested hundreds of thousands if not millions of dollars. “The question is how do you federate between all those clouds… The network is the key,” she said during a WebEx meeting with reporters and analysts today. Warrior even coined a new marketing phrase — heavens help us — by calling this connectivity the “intercloud.”

Warrior shared the video link with Doug Dennerline, senior vice president of the company’s software collaboration group, who said that, in comparison to Google, Zoho and other online collaboration tools vendors, “we understand the enterprise in a meaningful way.”

Dennerline, who is being allowed to emerge from under Chambers’ shadow, noted that Google’s Wave collaboration apparatus is a “validation” of Cisco’s WebEx Connect, which, like Wave, is a Web-based platform allowing developers to create collaboration tools. According to Dennerline, Cisco will continue to provide customers with enterprise-level versions of Web 2.0 applications. “We’re going to continue to reinvent ourselves in terms of how people interact,” he said.

Cisco is putting forward a false dichotomy in pitting what it portrays as the wild and woolly Web with sage enterprise technology — as IBM developer Kamil Julian notes on his personal blog, enterprise applications don’t have higher scalability or security requirements than enterprise applications — but its arguments will certainly resonate with a large portion of its customer base. And Cisco will certainly provide important connections between the cloud infrastructure and in-house data centers for as long as those continue operating.

Michael Hickins is a professional writer and journalist with a passion for ferreting out the intersections between technology and culture.

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    Gary Edwards

    07/01/09 | Report as spam

    Cisco Office? Maybe they should consider Feng Office-in-the-Cloud

    Cisco WebEX is a great video-conferencing and
    presentation/meeting service. But it's not an Office-in-the
    Cloud. Interesting idea though. But it will take some work
    to get there.

    Unless of course Cisco grabs something off the shelf like
    "Feng Office-in-the-Cloud", or builds on Feng's open source
    sister "OpenGoo".

    Feng and OpenGoo are very polished in-the-Cloud
    alternatives to the Microsoft Office Productivity
    Environment. Although Feng lacks the highly interactive
    collaborative editing of Google Docs, Zoho and MOSS, most
    of the elements of traditional desktop productivity
    environment are in place, and blended into the advantages
    of the Web. Throw in the Wave Computing that Google
    enables, and Feng will move to the top of the heap.

    Unfortunately, unless someone can stop the
    Exchange/SharePoint juggernaut, MOSS will insure that
    Microsoft's iron grip on enterprise workgroups will continue
    for years to come. Microsoft has the distinct advantage of
    owning the legacy client in client/server. The advantages of
    Web content, communications, conferencing and
    collaboration can joined to legacy productivity and business
    processing systems as "value added" services. The re-
    purposing of the MSOffice productivity environment to take
    advantage of the Web is far less disruptive than efforts to
    rip-and-replace existing MSOffice. This is exactly what
    MOSS is designed to do. The only question is whether or
    not Microsoft will Web enable existing MSOffice ecosystems
    using the "compatibility Pack" plug-in approach? Or, will
    they bundle this extraordinary Web productivity in upgrade
    packages designed to force march the entire desktop
    monopoly base into a Microsoft Web future?

    Cisco does have some interesting things in place, and i think
    they will benefit greatly from the open sourcing of Google's
    Wave Computing technology. But one has to wonder if they
    understand the "why of the Web"? Pushing bits across the
    wire and routing packets is not the same thing as knowing
    why Web workers access, exchange, aggregate, converse
    and collaborate with these volumes of information.

    I can see where the acquisition of PostPath puts Cisco in
    the eMail business, competing with Google, Yahoo and
    "possibly" the Microsoft Office/Outlook-Exchange/SharePoint
    juggernaut. But we've yet to see from Cisco anything by
    way of Web/Cloud based wordprocessors, spreadsheet or
    presentation apps. Google Docs, Zoho, and MOSS (Microsoft
    Office - SharePoint Server) are defining and running away
    with the collaborative computing market, with Microsoft's
    grip on the enterprise/workgroup stronger than ever.

    WebEX and Jabber acquisitions give Cisco a compelling Web
    conferencing and communications story.

    As a protocol, Jabber is providing the emerging WebOS with
    easy to implement "object linking and embedding" capabilities
    that blow the lid off the desktop/workgroup limitations of the
    venerable Win32 OLE. (WebOS not to be confused with
    Palm's WebKit WebOS). So i can see the bridge work coming
    into place needed to enable complex but Web based
    "compound documents".

    Jabber can also be used to link desktop office suite
    document objects across the Web. It can be used to bridge
    legacy client/server business processes and systems to
    Open Web systems, services and applications.

    Perhaps more important to Cisco is the fact that Google
    Wave is based on the Jabber protocol. Wave is revolutionary
    in that it can provide a collaborative core, an end-user
    interface that Web applications, data/media streams, and
    services can be designed to provision.

    Bringing the application spawned resources of various
    content, communications, and collaborative computing
    together is a challenge. Interoperability demands that
    applications separate themselves from the information they
    create, consume, re-factor, recycle and circulate.

    Most applications are designed to own the information they
    work on and are applied to. They stubbornly refuse to
    separate the end-users information (content, styles,
    embedded workflow and collaboration logic) from application
    and feature specific settings. In a Win32-.NET-WPF
    environment, this interop defying entanglement gets much
    worse, as the sprawl of application, platform and vendor
    specific settings terminally lock up documents, messages
    and the resources converged interfaces need to be
    productive.

    Still i think Wave can pull this off. The question is, can
    Cisco ride that Wave?

    The quickest way for Cisco to jump into the fray would of
    course be to acquire some Open Web productivity software.
    Like Feng Office-in -the-Cloud. Fold Feng into WebEX.
    Then boost Feng with Wave.

    The Microsoft Office productivity environment is not easily
    defined except to say that the core is always MSOffice,
    Outlook, and Access baked into client/server systems and
    entangled using the Visual Basic IDE. MOSS adds
    collaborative computing value. No doubt Microsoft will
    poach on Wave to provide a Mesh-Silverlight alternative.
    The most important challenge Google has ever faced is
    game-on, with Microsoft betting they can replace Google on
    the Web faster than Google can replace Microsoft on the
    desktop and device.

    Wave computing is important because it folds into an easy
    and fluid interface the Web advantages of productivity,
    collaboration, conferencing, conversing and information
    resource management. Web and platform specific
    applications for content access, creation, aggregation and
    collaboration will choose to embrace Wave, or go it alone.
    With Wave, interoperability becomes an all or nothing
    proposition because end-users be centered and able to see
    beyond the boundaries of specific applications and services
    that now command and control their information. Hard
    choices will be made.

    Welcome to the fray Cisco. And best of luck going forward.

    ~ge~


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