About Technology Industry

BNET Technology provides daily industry trends and news coverage with insights for managers and executives about all aspects of the high-tech industry. In addition to detailed tech company profiles, we bring you industry analysis on new mergers and acquisitions, tech products, investments, patents, and a host of other important technology related business issues.

Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

By Erik Sherman | Jul 3, 2009

Every new CEO of a troubled company comes in with rolling thunder and promise that things will be better, telling employees to have faith. So what kind of signal does one give when selling more than $1 million in shares after six months on the job? Maybe not a good one. And who does it? Carol Bartz of Yahoo.

According to a Form 4 filed with the SEC yesterday, Carol Bartz sold 73,131 shares of Yahoo stock at $15.66 a share, yielding $1,145,231.46 and leaving her with 937,142 shares. According to the form, the reason for the sale is taxes:

Represents shares reacquired to satisfy tax withholding obligations in connection with the vesting of 159,847 shares of restricted stock granted to the Reporting Person on January 30, 2009.

That may be true, but it’s still bound to cause concern among employees who happen to hear of it. When the new sheriff comes to town, you don’t want to hear that she’s installed a back door to the jailhouse. It may be legal, and the reason may be completely understandable, but it still seems like bad PR.

Image courtesy of Yahoo.

Erik Sherman is a freelance journalist whose work has appeared in Newsweek, the New York Times Magazine, Technology Review, the Financial Times, Chief Executive, and other publications. Follow him on Twitter.

BNET User Analysis

Web Buzz:
  • More on Yahoo Reorg In Process: Ari and Hilary Rule, But Who Is Joel Jones? [BoomTown]

    Wall Street Journal - 269 days 8 hours 7 minutes ago

    "It's being changed every minute," joked one Yahoo source about the reorg now in process at Yahoo, which is being shepherded by new CEO Carol Bartz. Actually, it's kind of true, as execs at the troubled Web company are being moved around the board like chess pieces, while others players are added. One thing is clear: Layers are being collapsed...

  • More Layoffs Coming to Yahoo! Bartz Not Happy

    Media Bistro - 214 days 7 hours 7 minutes ago

    null null

  • Yahoo rebranding to revive fortunes

    Adotas - 149 days 15 hours 22 minutes ago

    ADOTAS — As Microsoft spends $100 million and Google goobles market share, Yahoo has (somewhat) quietly restructured, and might be ready to roll its own attempt. Below is a screenshot of a possible homepage that a Techcrunch reader found. The front page redo was delayed by CEO Carol Bartz, and is now slated for the fall, according to Kara...

  • Everyone Expects Yahoo CEO Bartz To Announce A Plan Tomorrow

    Silicon Alley Insider - 299 days 17 hours 17 minutes ago

    Expectations will be low for Yahoo during the company's Q4 earnings call Tuesday. Anaylsts expect Yahoo revenues to be up just 2% year-over-year. But expectations will be high for new Yahoo CEO Carol Bartz. Sources tell the WSJ and BoomTown that since she took the job this month, Carol's been blazing through meetings with customers and...

  • Carol Bartz's "Gut" Tells Her Not To Do Microsoft Search Deal

    Silicon Alley Insider - 310 days 17 hours 27 minutes ago

    The Microsoft-Yahoo search deal might not be as imminent as hoped. A source told the WSJ that Yahoo (YHOO) directors don't feel "there's any pressure at all," to get the Microsoft (MSFT) deal done soon. They say that though new Yahoo CEO Carol Bartz has spoken to Microsoft CEO Steve Ballmer since taking the Yahoo gig, the conversation was...

 
Reply to Story

BNET TalkbackShare your ideas and expertise on this topic

Subscribe to this discussion via Email or RSS

  •  
    1

    Mcbsmith

    07/06/09 | Report as spam

    RE: Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

    BNET Reporter Sensationalizes Speculative Meaning Out of Executive's Tax Issues!




    Erik - this is some of the worst reporting I have read in a while. Bnet is too good for this - usually-. You are missing the point when you slant this transacion in the way you are doing. This transaction is completely transparent.

    You are creating "meaning" that isn't remotely accurate and that kind of thing is unnecessarily damaging to the company, the shareholders and to thier employees. It casts an image that is obviously not true!

    This is a very common practice to deal wth compensation and tax issues.

    What I am curious about is how you think the executive and the company should have dealt with the share and tax issue beyond what they have done?

    Don't sensationalize unnecessarily. It hurts your credibility and makes your reporting appear naive. I have counted on BNET for great quality information until now. I would expect this from from some kind of grocery store tabloid.

  •  
    2

    tramky

    07/06/09 | Report as spam

    RE: Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

    Yes, this is transparent, and the message is quite clear. Do as the executives DO, not as they SAY! When you have stock in a company that is UP for you, SELL IT! Especially when executives in that company are selling it. This can be a very hard lesson. Waiting for the stock to go up even more may be VERY foolish. Witness Worldcom, the corrupt, bankrupt company that has disappeared from the face of the earth.

    I know one former employee who at one point had stock options worth over $30,000 on the market at one time. Deciding to have faith in his employer and not in any hurry for gains, he kept those shares on hand rather than selling them. And watched them go to ZERO and then complete obliteration & vaporization.

    When your stock in your employer is UP, sell it. When it goes down, start looking for a new job with a different company.

  •  
    3

    ErikSherman

    07/06/09 | Report as spam

    RE: Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

    I don't think I sensationalized. I certainly didn't say that the transaction wasn't transparent. I'm saying that it's not smart. No matter what the reason, when a company has been on shaky ground, seeing a new CEO sell stock is a bad sign to employees and to investors. Even if there is a "logical" reason, you have the emotional reaction.

    There are plenty of ways that the board could have compensated Bartz to avoid what should have been a predictable sale if it was indeed necessary. It could have given her a stock grant on the basis of some significant achievement milestones. She could have been given a cash bonus, if she demanded some signing bonus. She could have been given stock options at a tiny cost with the previso that she hold the stock for a year. She could have taken the stock and then paid the taxes out of her pocket, as I suspect she has a fair amount of personal wealth. But, no, she got stock up front and had to sell to pay taxes, at least that's what the filing said. Given the position the company is in, it's not smart, even if completely legal and fairly common.

  •  
    4

    bugzappy

    07/06/09 | Report as spam

    RE: Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

    I'm with mcbsmith.

    If Bartz had sold 75% of her shares for $1M (for the sake of
    argument) then we would be very concerned about the
    immediate future of Yahoo! and she would be under
    investigation by the SEC.

    Bartz sold 7.5% of her shares, for $1M. She appears to be
    under investigation by BNET.

  •  
    5

    ErikSherman

    07/06/09 | Report as spam

    RE: Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

    Because this is a blog for the industry and not strictly investor-focused, I'm looking at the management issue of panicking employees and creating ill-will. No matter what the reason, it still reads to those who went through significant downsizing and who are presumably being told to hold on for better times that the CEO is cashing out as quickly as she can. It's clearly not an SEC issue, but legality doesn't mean that it's smart from a management viewpoint.

  •  
    6

    abel.henry

    07/07/09 | Report as spam

    RE: Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

    Bugzappy provides the significant piece of information that
    adds balance to the story | "Bartz sold 7.5% of her shares".
    To Erik Sherman's defense this data is implicitly provided if
    one chooses to do the math. However, this raises the
    question as to why this important stat was not provided explicative especially since Eric admits that this article is not
    only intended for quantitative centric professionals. I can see
    why readers are cautioning Eric to up his game to avoid losing
    long-term credibility in pursuit of short-term exposure.

  •  
    7

    abel.henry

    07/07/09 | Report as spam

    RE: Yahoo's CEO Carol Bartz Selling More Than $1M in Shares

    explicately...not explicative...hmmm but maybe so...LOL

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement