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PC Market To Shrink for First Time Since 2001

By Erik Sherman | Jul 14, 2009

According to the latest forecast from iSuppli, 2009 will be the first year since 2001 that PC unit shipments will drop. The market analyst suggests that the unit decline will be 8.1 percent as the economy is still rough and uncertain. And that is a pretty grim prediction. Here’s the firm’s numbers for the last few years:

Note the obvious: the rate of growth in PC sales has slowed to virtually nothing as notebooks have expanded. According to Barron’s, iSuppli seriously cut its projections for the year:

The research firm today cut its forecast for 2009 unit shipments to 287.3 million, or down 4%. The firm’s previous forecast was for 0.7% growth this year. In 2001, units fell 5.1%.The biggest factor in the forecast: an expected 18.1% drop in desktop units. Entry-level servers, which are included in the company’s PC numbers, are expected to be down 9.5%. By contrast, notebook units are forecast to be up 11.7%, exceeding desktop units on an annual basis for the first time.

For Q2, the company sees shipments up 0.1%, with sequential increases of 11% in Q3 and 8.9% in Q4. The third quarter will be down 6.5% year over year, while the Q4 forecast would represent 3.6% year over year growth. For 2010, iSuppli sees global PC shipments up 4.7%.

But while the drop in desktop sales have helped tank overall numbers, how much can you blame this on just the economy? That graph shows a more than middle-of-2008 trend. User habits are changing (or else the growth of one wouldn’t look so clearly like it was at the expense of the other), and there is also the question of whether the market is starting to see saturation. As technology goes, the PC market is at least as mature as your grandparents. I don’t know whether this includes netbook shipments, which are taking big chunks of market share, but it sure looks as though the dynamics that many in the tech industry have expected as a matter of course might have instead run the course.

Erik Sherman is a freelance journalist whose work has appeared in Newsweek, the New York Times Magazine, Technology Review, the Financial Times, Chief Executive, and other publications. Follow him on Twitter.

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Web Buzz:
  • 2009 PC Sales: The PC Stands for Pretty Crappy [Digital Daily]

    Wall Street Journal - 132 days 16 hours 41 minutes ago

    The global PC market will suffer a rare decline this year with shipments expected to slip 4 percent to 287.3 million units in 2009, from 299.2 million in 2008. Not since the dot-com bust of 2001 have PC sales been so slow or their outlook so grim, says iSuppli, the research outfit charting the markets collapse. An annual decline in...

  • Netbooks a Bright Spot in Down PC Market: iSuppli

    eWeek - 158 days 9 hours 36 minutes ago

    The worldwide PC market, hammered by the global recession, saw shipments drop by 8.1 percent in the first quarter, with netbooks being one of the few shining lights, according to research firm iSuppli. Overall, shipments of PCs fell from 72.3 million units in the first quarter of 2008 to 66.5 million shipments in the first three months of this...

  • PC shipments to drop in 2009, says iSuppli

    DigiTimes - 132 days 23 hours 51 minutes ago

    For the first time since the Dot-Com bust of 2001, the global PC market will suffer a contraction in shipments in 2009, due to a combination of falling IT spending and plunging sales of desktop computers, iSuppli predicts. Global PC shipments are expected to decline to 287.3 million units in 2009, down 4% from 299.2 million in 2008. iSuppli...

  • PCs: iSuppli Cuts ‘09 Unit Forecast; First Dn Yr Since ‘01

    Barron's Online - 133 days 10 hours 13 minutes ago

    Battered by falling IT spending and plunging demand for desktop computers, the PC industry this year will see a contraction in unit shipments for the first time since the 2001 dot-com bust, market research firm iSuppli predicts. The research firm today cut its forecast for 2009 unit shipments to 287.3 million, or down 4%. The firm's previous...

  • Global PC Market Suffering First Decline Since Dot-Com Crash

    eWeek - 132 days 9 hours 51 minutes ago

    For the first time since the dot-com bust of 2001, the PC market will see a contraction in unit shipments in 2009, according to a new report from research firm iSuppli. The research firm blames falling IT spending and plunging desktop computer sales  shipments of which are likely to decline by 18.1 percent, or to 124.4 million units from...

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