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Taking Stock Of Cloud Computing

By Michael Hickins | Jul 30, 2009

Contrary to popular preconceptions, cloud computing isn’t the stuff of start-ups and fringe companies – it’s really big business run by very public companies (and I don’t just mean Salesforce.com and VMware). My colleague Erik Sherman has an interesting take on the cloud computing business model, but putting aside his thoughts regarding Salesforce.com, it’s clear that cloud computing is itself a greater and greater part of the IT industry fabric.

Stephen Foskett notes that

since no company (except perhaps Salesforce.com) derives 100% of its revenues from cloud computing at this point, none can be called true cloud computing companies.

But to get a sense of which companies have jumped into that market, he put together a list of public companies with some degree of cloud computing products or services, a sample of which includes:

  • Amazon.com (EC2, SimpleDB, S3, CloudFront, SQS Compute)
  • Citrix (Xen, Cloud Center)
  • Digital Realty Trust (Data center development)
  • EMC (Atmos, Atmos Online)
  • Google (Google App Engine, Google Apps)
  • IBM (Smart Business, Lotus Live, CloudBurst)
  • Microsoft (Azure Platform as a service with compute, database, and storage)
  • Oracle (Sun xVM, Kenai/Speedway, MySQL Software for service providers)
  • Rackspace (Cloud Servers, Cloud Files, Cloud Sites Compute and storage as a service)
  • Verizon (Business CaaS Infrastructure as a service)

Looking at those names, it’s obvious that the Verizons and IBMs of the world are blending in the cloud stuff with their old-school tech, with an eye to increasing the relative weighting of cloud to their service or product mix.

[Image source: Michael Marlatt via Flickr]

Michael Hickins is a professional writer and journalist with a passion for ferreting out the intersections between technology and culture.

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  •  
    1

    gdmagic007

    07/30/09 | Report as spam

    RE: Taking Stock Of Cloud Computing

    Intuit is a major cloud player with their QuickBase product (intuit.quickbase.com). There's a great list of cloud players at: http://cloudcomputing.sys-con.com/node/770174.

  •  
    2

    conlad

    07/31/09 | Report as spam

    RE: Taking Stock Of Cloud Computing

    Cloud was never for start ups, I think. After all, it does require a heavy investment in architecture to ensure the availability and security demands of customers. So, it's those with money and size that can pull that off (and still they struggle, like Google). This doesn't rule out spin-offs, though.

    What I'm seeing in the future with Cloud is a mix between the cloud and the on premise, because these big guys will start putting in the cloud their most mainstream products and services so people no longer have to have them installed and can access them from anywhere, while keeping the most specialized apps and content in-house (or in private servers hosted by the cloud provider). The start-ups and the like will play a very important role in preparing this new playing field via clever apps, new ways to work and greater interaction and integration between all the players.

  •  
    3

    info@...

    08/26/09 | Report as spam

    RE: Taking Stock Of Cloud Computing

    Cloud computing, the dynamic datacenter.

    Cloud computing helps to increase the speed at which applications are deployed, helping to increase the pace of innovated networked computing. Service deployed applications; Cloud computing can be provided using an enterprise datacenter?s own servers, or it can be provided by a cloud provider that takes all of the capital risk of owning the infrastructure.

    Cloud computing incorporates virtualization, data and application on-demand deployment, internet delivery of services, and open source software. Virtualization enables a dynamic datacenter where servers provide resources that are utilized as needed with resources changing dynamically in order to meet the needed workload.

    The combination of virtual machines and virtual appliances used for server deployment objects is one of the key features of cloud computing. Additionally, company?s can merge a storage cloud that provides a virtualized storage platform and is managed through an API, or Web-based interfaces for file management, and application data deployments.

    Layered Service providers offering pay-by-use cloud computing solutions can be adjacent to company?s equipment leases. Public clouds are run by third party service providers and applications from different customers are likely to be mixed together on the cloud?s servers, storage systems, and networks. Private clouds are built for the exclusive use of one client, providing the utmost control over data, security, and quality of service. Private clouds can also be built and managed by a company?s own IT administrator. Hybrid clouds combine both public and private cloud models which may be used to handle planned workload spikes, or storage clouds configuration.

    The benefits of deploying applications using cloud computing include reducing run time and response time, minimizing the purchasing and deployment of physical infrastructure. Considerations for Energy efficiency, flexibility, simplified systems administration, pricing based on consumption, and most of all limiting the footprint of the datacenter. For further information on virtualized solutions: http://www.shopricom.com

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