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Microsoft Gets Hit Where It Hurts: On the Desktop and Online

By Erik Sherman | Jan 22, 2009

By now you’ve probably already heard that Microsoft missed analysts’ expectations and will cut up to 5,000 jobs. That’s painful, though less severe than had been rumored. But when you look at the financial results, they suggest that Microsoft’s real problem is on the desktop and online.

Look at the numbers below from Microsoft’s latest 10-Q.

microsoft-revenues-compressed-for-space.jpg

Two divisions – Client and Online Services — really stand out. The former is the part of Microsoft that sells Windows for PCs, and both revenue and operating income were down significantly in both the three-month and six-month periods ending December 31, 2008. But what is really telling is how much of an impact the slowing economy has had. Revenue in the last calendar quarter dropped by nine percent. Look at the absolute dollar difference in both the six-month and three-month periods; they are $385 million and $384 million. That suggests the slowdown was virtually all during the last three months of the year.

Operating income drop, however, was more uniform. For the first six months, between 2007 and 2008 it dropped by $672 million, or by about 10.3 percent. For the last three months, between 2007 and 2008, operating income dropped by $481 million, or by over 14.7 percent. So, profitability was already starting to take a nose dive in the fall and the drop accelerated by the end of the year.

The online services business had fairly flat revenues between 2007 and 2008, but more than doubled its operating loss in the last six months of 2008. This is worse news for Microsoft than just missing Wall Street’s estimates, because the weak areas are in client operating systems — a traditional cash cow for the company — and in online services, which is supposed to represent the corporate future. But although laying people off can help boost earnings, it does nothing for revenue growth. This is one reason why the new version of Windows is going to be critical, to eradicate the bad taste of Vista from the mouth. But what is Microsoft doing that might aid on the online revenue front?

 On the gaming front, given that the company significantly dropped prices on the Xbox 360, with a drop in operating income as a result, revenue in the last three months shot up by about 3.4 percent, which suggests that the trade-off in pricing for units and market share worked.

Erik Sherman is a freelance journalist whose work has appeared in Newsweek, the New York Times Magazine, Technology Review, the Financial Times, Chief Executive, and other publications. Follow him on Twitter.

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  •  
    1

    jtwhitehead

    01/23/09 | Report as spam

    RE: Microsoft Gets Hit Where It Hurts: On the Desktop and Online

    How does this compare to Apple in the same time period?

  •  
    2

    erm0809

    01/27/09 | Report as spam

    RE: Microsoft Gets Hit Where It Hurts: On the Desktop and Online

    This news is expected. In a recession, the cash cows are hit hardest. Simply because the segment it operates is mature, flatliner demand, overcrowded. In times of uncertainty, most player wants to operate (even at the cost of low margins) on markets they understand better.

    The question is: Where would Microsoft like to be after the recession? Anybody who has an idea about it is a step-up in the land of opportunity. Whenever corporate Titans, go up or go down, new market space (new blue-ocea, or existing) is created. If you happen to be in the same backyard that Microsoft plays - ask yourself: Where would you like to be? Its not anymore about Microsoft, its about you.

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