Technology Industry Archive

May 2009

Google May Save Papers, Not Kill Them

By Michael Hickins | May 3, 2009

Google didn’t force the New York Times to buy the Boston Globe for $1.1 billion, nor whisper to Sam Zell that what a newspaper like the Chicago Tribune really needs is billions of dollars in debt. Google never told reporters to resist writing for the Web because their papers’ Internet sites would “scoop” them, and didn’t utter the siren’s call to quick...

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Examining Microsoft's and Apple's Marketing Spend

By Erik Sherman | May 1, 2009

There’s been a lot of discussion of the Microsoft and Apple ad campaigns of late, trying to understand which was doing better. From one view, Microsoft played into Apple’s hands; and there’s the argument that the opposite also seems to have happened. But something we haven’t been looking at is spending on marketing, and that reveals something interesting. First comes a...

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Coda: How To Build A Cloud Company

By Michael Hickins | May 1, 2009

Software vendors are coming under increasing pressure to offer customers software hosted in the cloud as an alternative to the software license agreements that have characterized the software industry for more than twenty years. Once confined to the ghetto of small-bore applications that help address a simple problem, mostly for small and mid-sized companies that can’t afford high-end...

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Is Hulu Overtaking YouTube?

By Michael Hickins | May 1, 2009

Hulu is getting new content and cash from Disney, giving it an impressive line-up of broadcast TV content for its online video site. This announcement comes barely a week after Google’s YouTube video site announced partnership deals with a slew of movie and television studios, including Lion’s Gate and Starz. The deal is a significant boost to Hulu as it seeks to leapfrog Fox...

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Why Doesn't Google Notice that the Barn Is Burning?

By Erik Sherman | May 1, 2009

Sharon Waxman has a post based on an interview with Google CEO Eric Schmidt. One comment she reports underscores how little the search company seems to understand about content, the dire straits of those who produce it, and just how tenuous Google’s own fortunes — and others who would make their money off the content of others — might be. No, they won’t get involved with...

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