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Virgin America Shareholders Cash Out, Airline Reports Negative 25 Percent Fourth Quarter Margin

By Brett Snyder | Mar 11, 2009

Things are not looking good for Virgin America now that the airline’s two major US-based shareholders have apparently returned their stakes in the carrier to Virgin Group. If Virgin Group is still holding on to those stakes, then the carrier will be in violation of US-ownership requirements. If Virgin Group has found another US stakeholder to take over, then the feds will likely enter into a lengthy review of the new arrangement to see if it satisfies the law.

In light of that information, Virgin America reporting a a $27 million loss in the fourth quarter 2008 sounds like good news. CEO David Cush crowed, “These results have exceeded our expectations, and show steady quarter-over-quarter growth in unit revenue and margin improvement since our launch in August 2007,” but I don’t think I’d be so thrilled.

There’s no question that these results are far better than what they had reported in previous quarters. But now that the airline is becoming more mature, it’s hard to see how they’re going to reach profitability in the face of a severely weakening economy, and that makes finding new American investors a very difficult prospect right now.

During the quarter, the airline saw an 81.2 percent load factor. That’s a very healthy load, but it means that there isn’t a ton of opportunity to put more people on the plane. Instead, they have to increase their unit revenues to reach profitability. So far the unit revenue growth has been good, but that is slowing quickly.

Unit revenue in the fourth quarter of 2008 was up 87 percent versus the fourth quarter of 2007, and up 5.3 per cent versus the third quarter. Previously, the airline reported that quarter-over-quarter unit revenue improved by 28 percent in the first quarter of 2008, 26 percent in the second quarter and 10 percent in the third quarter.

As you can see, unit revenue growth in the fourth quarter vs the third quarter slowed significantly, probably because they left the high summer demand levels and came back down to fall demand levels. But demand has only gotten weaker in this industry, and I would be surprised if they could keep increasing their unit revenues at all in this climate.

This is a very small sample, but I can buy a $48 one way flight from LA to San Francisco for travel tomorrow. On those same days, I can get to New York for $118 each way. So yeah, unit revenue growth is going to be difficult.

They do have $68 million of cash on hand after the last infusion, so there is at least something of a cushion for them for now. But if demand doesn’t start to pick up soon, they’ll end up needing another infusion. Then again, if the government decides that they are no longer US-owned, they’ve got much bigger problems.

In addition to writing BNET's travel industry blog, Brett Snyder also pens the award-winning consumer travel blog, Cranky Flier. You can follow him on Twitter under the name crankyflier.

BNET User Analysis

Web Buzz:
  • US House transportation chairman questions Virgin America's citizenship

    ATW Daily News - 235 days 8 hours 31 minutes ago

    US House of Representatives Transportation Committee Chairman James Oberstar (D-Minn.) yesterday urged the Dept. of Transportation to review whether Virgin America still meets the requirements of US airline ownership and control laws, echoing earlier allegations by Alaska Airlines that VX now is wholly owned by the UK's Virgin Group. VX was...

  • Virgin America Inquiry Requested

    Wall Street Journal - 286 days 4 hours 5 minutes ago

    Alaska Airlines asked the Transportation Department to look into Virgin America's ownership status, to see if it meets U.S. requirements

  • Report: Investors Looking to Abandon Virgin America

    BNET Travel - 309 days 2 hours 48 minutes ago

    If you’re Richard Branson, you have to be getting nervous right about now. According to the Financial Times, Virgin Group has hired Lazard to find new investors for Virgin America with the belief that the existing US-based investors may cash out. This is an extremely serious problem for the airline, to say the least. The original investors,...

  • Virgin America plans shake-up

    Financial Times - 137 days 12 hours 26 minutes ago

    Virgin America, the carrier founded by Sir Richard Branson, is seeking US approval for a new slate of domestic investors it expects will end a rivals bid to challenge the companys ownership structure. Under the plan submitted to the Department of Transportation, the airline would receive new capital from a group of investors that...

  • Travel Roundup: Alaska Questions Branson's Ownership, Delaware North Loses Asilomar, Virgin America's Unfiltered Wi-Fi and More

    BNET Travel - 285 days 15 hours 46 minutes ago

    Alaska Airlines demands inquiry into Virgin America's U.S. ownership -- Alaska Airlines petitioned the U.S. Department of Transportation raising concerns about whether Virgin America was 75-percent-owned by American citizens, a federal rule for domestic carriers. The petition also inquires about the carrier's ownership by two hedge funds,...

 
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    Scottas66

    03/15/09 | Report as spam

    RE: Virgin America Shareholders Cash Out, Airline Reports Negative 25 Percent Fourth Quarter Margin

    Well we all know an airline can burn through 68 million pretty quickly. They claim the DOT approved their share buyback agreement, but Alaska's legal team is going for the throat. It's not going to be pretty.

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