It’s not often that you see an airline come up with a new advertising medium, but Air New Zealand has done just that. They’re looking for volunteers to tattoo an ad for their new check-in system right on the back of their heads. Is this a brilliant idea that US carriers should consider or is it ridiculous?
I’d say the answer is “both,” actually. This is absolutely ridiculous, but it will catch attention. Look at how many people have already written about the plan. Even if they don’t go through with it, they’ve gotten their message across with extreme effectiveness. This kind of creative thinking can get incredible results, as we’ve seen here.
I’d say that some US carriers should be considering crazy opportunities like these. If an airline is trying to present a premium image, then this might not be the right idea, but for an airline like US Airways or AirTran, this could be a very good way to spread the word with very low cost.
