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Alaska's Shows Dropping Demand From H1N1

By Brett Snyder | May 22, 2009

Alaska Airlines filed a forward-looking investor update with the government this week, and all is not rosy. Though April didn’t look bad at all with a 0.5 percent increase in unit revenue on a 2 point increase in load factor, there are concerns looking forward.

The May loads appear to be deteriorating. May is currently booking 1.5 points behind last year. In their words, “May advance booked load factors have declined from our previous guidance. We believe this is primarily due to the H1N1 virus threat resulting in significant demand decline to Mexico and, to a lesser extent, other destinations.”

Ah yes, Mexico. Hopefully Mexico travel will begin to pick up again, because Alaska sees a very big impact from what happens south of the border.

On the regional side of the business, things appear to be more stable. In April, load factor and unit revenue were flat. May bookings, however, are down 1 point. That’s not too bad, but then again, Horizon has very little Mexico exposure to worry about.

On the capacity side, Horizon is looking to tighten things up. Right now, Horizon has 11 Q400s scheduled to be delivered between now and the end of 2011. They are currently in negotiations with Bombardier to delay those to a later year. They’re hoping to have that finalized by the end of June. I’m assuming this is because they’re having more trouble getting rid of those CRJ-700s than they hoped. By the end of this year, they’ll still have 13 flying.

In addition to writing BNET's travel industry blog, Brett Snyder also pens the award-winning consumer travel blog, Cranky Flier. You can follow him on Twitter under the name crankyflier.

BNET User Analysis

Web Buzz:
  • July 2009 Traffic Numbers

    BNET Travel - 108 days 15 hours 21 minutes ago

    July is noteworthy in that most airlines saw strong load factor gains during the month as the busy summer season finally kicked into gear. The largest load factor gain came from Southwest with a 6.9 point increase. That is tremendous, though we don’t know what the fare levels were. Fortunately, we’re seeing July unit revenue...

  • December Airline Traffic Numbers

    BNET Travel - 318 days 13 hours 59 minutes ago

    Things got much better in December for the airlines as load factors bounced up across the board.  American’s increase of 0.4 points was the most anemic when compared to Allegiant’s turbocharged 9.8 point increase and AirTran’s 7.1 point increase, but these are all positive.  You’ll also note that every airline cut capacity this month...

  • Alaska Details Interesting Gains and Losses

    BNET Travel - 131 days 15 hours 34 minutes ago

    Every month, Alaska puts out forward-looking guidance on capacity, revenues, and more. In this month’s update, they note that forward bookings for July and August have “significantly improved” as they get closer to the date of travel. I’m sure they’re happy to hear it. But they also disclosed some interesting gains and losses that I...

  • American's October loads jump 4 points

    Dallas Morning News - 19 days 8 hours 39 minutes ago

    American Airlines filled 83 percent of its seats in October, a strong four-point jump from October 2008. The carrier saw its traffic decline on domestic routes and all three elements of its international service -- Latin America, Atlantic and Pacific. But its capacity dropped even more than traffic on all parts of its system except its...

  • February Airline Traffic Numbers

    BNET Travel - 262 days 13 hours 55 minutes ago

    There's no question that February was a very ugly month for the airlines.  They all saw serious cuts in capacity, with the exception of Allegiant.  And only Southwest and Alaska actually showed an increase in load factor.  If this is the beginning of a longer term trend, it is not a good one. Click for definitions

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