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Today’s Top Advertising News and Analysis
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13/1300/1800 now open to SMS
A mobile marketing services provider has announced that the release of the 13/1300/1800 number range for SMS will give Australian marketers 'a comprehensive opportunity to reap the benefits of mobile response'. According to Ad.IQ, Australia is the first country with a local rate number range that consumers can call...
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Shareing the knowledge: How NGOs can benefit from online consumer awareness
Processed work practices and marketing models have long been the domain of marketers and, as a result of digital technologies, sweeping changes have sent many a seasoned marketer into a spin. The speed of this rate of change in our world, both personal and professional, has led to cultural shifts...
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Lurpak appoints Outside Line to digital account
LONDON - Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative for its Lurpak brand,...
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RBS appoints Engine Group to its £20 million Privilege account
London - The Engine Group has picked up the £20 million Privilege business following a following a final pitch against Kitcatt Nohr Alexander Shaw and Geronimo.
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Australia ranked #6 at Cannes
The Big Won, in association with the UK's leading recruitment agency for creative talent The Garden Partnership, has analysed the entire Cannes 2009 Advertising Festival shortlists and winners lists to produce rankings of top people as well as top campaigns, top agencies, top networks and top countries. In the tally...
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Unilever to Review Massive Global Media Account
NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in...
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Crown Imports on the Lookout for Media Agency
CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands.
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Great Ideas, Personality And Passion Is What Sells
Mark Wnek, chairman-chief creative officer of Lowe, New York, claims in Ad Age that he's not a great presenter, but that he has passion for the work and that's what's needed in a creative leader. I have a confession to make: I'm a rotten presenter. When I think about the...
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Online Ad Spending Overseas to Hit $25 Billion by 2013$
LONDON (AdAge.com) -- Internet ad spending is forecast to keep growing despite the recession, but the mix of online spending is changing as display falls further out of favor with marketers, leaving online alternatives to fight for the marketing dollar.
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Current TV TwitteRFP Stalls Because Some Things Never Change
News broke on Adweek yesterday that the Current Media agency review, first announced via Twitter, has been put on hold and that the person who initiated the review, Jordan Kretchmer, has left Current. From Adweek: When reached via e-mail, [New SVP of Marketing Michael] Streefland acknowledged the pause in the...
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BNET Advertising provides daily industry news coverage and insights for managers and executives about the major companies in advertising, marketing, and public relations. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, mergers and acquisitions, cost management, new investments and deal flow, and other crucial business issues.

