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Industry news and insights by Jake Swearingen

DG Fastchannel to Acquire Enliven for $98 Million

Digital ad services firm DG Fastchannel has agreed to buy Enliven Marketing Technologies in a stock and debt merger estimated at roughly $98 million.... Continued »

BNET Advertising Insights

Do Consumers Care If You’re Green?

From over at AdWeek comes a long and measured look at green marketing from the only angle that ultimately matters: Do consumers care? The answer, depressingly, is: Eh, not so much. From the story:
When it asks about specifics of green behavior, polling tends to confirm that mainstream consumers have learned to talk the talk but […]

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Jake Swearingen

A reporter for BNET, Jake Swearingen has written for Wired and Business 2.0, covering everything from locative technology to high-definition online video. A graduate of the University of Arkansas, he worked for a non-profit in Washington D.C. before making the jump out to San Francisco and getting into journalism. more »

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AboutAdvertising Industry

BNET Advertising provides daily industry news coverage and insights for managers and executives about the major companies in advertising, marketing, and public relations. In addition to detailed company profiles, we bring you critical analysis on new alliances and partnerships, mergers and acquisitions, cost management, new investments and deal flow, and other crucial business issues.

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