BNET Advertising

Today’s Top Advertising News and Analysis

• 13/1300/1800 now open to SMS

  Marketing Magazine - 1 hour 32 minutes ago

  A mobile marketing services provider has announced that the release of the 13/1300/1800 number range for SMS will give Australian marketers 'a comprehensive opportunity to reap the benefits of mobile response'. According to Ad.IQ, Australia is the first country with a local rate number range that consumers can call...

  • Carnival Reels In Customers with Digital Displays | Brandweek

• Shareing the knowledge: How NGOs can benefit from online consumer awareness

  Marketing Magazine - 2 hours 28 minutes ago

  Processed work practices and marketing models have long been the domain of marketers and, as a result of digital technologies, sweeping changes have sent many a seasoned marketer into a spin.  The speed of this rate of change in our world, both personal and professional, has led to cultural shifts...

  • China Beckons Oversees Citizens Home | Forbes
  • A Corporate Guide For Social Media | Forbes

• Lurpak appoints Outside Line to digital account

  Campaign - 8 hours 40 minutes ago

  LONDON - Arla Foods UK has appointed the independent digital agency Outside Line to handle online creative for its Lurpak brand,...

  • Lurpak appoints Outside Line for digital creative account | Marketing Magazine
  • Lurpak appoints Outside Line to handle digital creative account | Marketing Magazine

• RBS appoints Engine Group to its £20 million Privilege account

  Campaign - 13 hours 36 minutes ago

  London - The Engine Group has picked up the £20 million Privilege business following a following a final pitch against Kitcatt Nohr Alexander Shaw and Geronimo.

  • RBS appoints Engine Group to Privilege account | Marketing Magazine

• Australia ranked #6 at Cannes

  Campaign Brief - 1 day ago

  The Big Won, in association with the UK's leading recruitment agency for creative talent The Garden Partnership, has analysed the entire Cannes 2009 Advertising Festival shortlists and winners lists to produce rankings of top people as well as top campaigns, top agencies, top networks and top countries. In the tally...

  • Australia comes sixth at Cannes | B&T

• Unilever to Review Massive Global Media Account

  Ad Age - 1 day ago

  NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in...

  • Unilever Launches Global Media Review | Adweek

• Crown Imports on the Lookout for Media Agency

  Ad Age - 1 day ago

  CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands.

  • Crown Imports Reviews Media | Adweek

• Great Ideas, Personality And Passion Is What Sells

  AdPulp - 1 day ago

  Mark Wnek, chairman-chief creative officer of Lowe, New York, claims in Ad Age that he's not a great presenter, but that he has passion for the work and that's what's needed in a creative leader. I have a confession to make: I'm a rotten presenter. When I think about the...

  • Creative Directors Don't Have to Be Performers | Ad Age

• Online Ad Spending Overseas to Hit $25 Billion by 2013$

  Ad Age - 1 day ago

  LONDON (AdAge.com) -- Internet ad spending is forecast to keep growing despite the recession, but the mix of online spending is changing as display falls further out of favor with marketers, leaving online alternatives to fight for the marketing dollar.

  • Online Ad Spending Overseas to Hit $25 Billion by 2013$ | Ad Age

• Current TV TwitteRFP Stalls Because Some Things Never Change

  AdPulp - 1 day ago

  News broke on Adweek yesterday that the Current Media agency review, first announced via Twitter, has been put on hold and that the person who initiated the review, Jordan Kretchmer, has left Current. From Adweek: When reached via e-mail, [New SVP of Marketing Michael] Streefland acknowledged the pause in the...

  • Current Media Puts Twitter RFP on Hold: But What Will We Talk About Now? | Agency Spy
  • Current Media Puts Review on Hold | Adweek

• News America Threatened to "Crush" Agency That Worked for Kroger
• Cliff Freeman's Seidenberg Starts an Ad School ($350 for 10 Lessons!)
• Calvin Klein, Federici Recycle Fake Sex Controversies in New Ads
• Sorrell's Comments on Procurement Reveal Opacity of Agency Billing Practices
• Why Publicis May Beat WPP to Razorfish
• Billy Mays "Zombie" to Be Resurrected in Ads, TV Shows
• News America Irked by Portrayal at Valassis Trial
• Julie Roehm Rehab Profile Says More About Business Press Than Advertising
• The 10 Weirdest Ad Stories of the Month
• Billy Mays Dies and the Media Decline to Take It Seriously
• More Advertising Insights