Advertising Industry

BNET Advertising Insights

Advertising Articles

• DG Fastchannel acquires Enliven for USD98m

  Digital ad services firm, DG Fastchannel, has agreed to buy Enliven Marketing Technologies in a stock and debt merger estimated at roughly USD98m. Under the deal, DG will merge part of its operations into Enliven, paying in common stock. It will retain roughly 80% of the new firm and...

  Fri May 9, 2008 @ 12:00 AM PDT

  Tags: DG FastChannel Inc.

• Professional Payrolls Hold Clues to Job Market

  NEW YORK (Reuters) - An April rebound in professional jobs such as health care and technology has boosted the spirits of staffing executives, although few of them see big job additions anytime soon. Demand for workers with professional and technical skills ...

  Fri May 2, 2008 @ 10:45 AM PDT

  Tags: Recruitment & Selection, Adecco, staffing, job, hiring, manufacturing, finance, CEO, New York, health care, financial service, Thomson Reuters Corp., layoff, career, insurance, accounting, survey, worker, Internet

• IAC: Shareholder Value or Money Pit?

  IAC reported its first quarter earnings on Wednesday and it's the usual mix of mental hurdles, GAAP reconciliations and imagining what it could be. The big question: Is IAC really worth your time? IAC, an Internet conglomerate that's Barry Diller's baby, is planning to break itself up...

  Wed Apr 30, 2008 @ 3:29 PM PDT

  Tags: Shareholder, IAC/InterActive Corp., Conglomerate, Financial Accounting, Finance, Larry Dignan

• Ex-Monster Executive Charged Over Options Scheme

  By Martha Graybow NEW YORK (Reuters) - A former chief operating officer at job recruitment Web site Monster Worldwide Inc (MNST) was charged on Wednesday with securities fraud and conspiracy in connection with an alleged scheme to backdate millions of dollars'...

  Wed Apr 30, 2008 @ 11:45 AM PDT

  Tags: Stock options, Investment, Benefits, Monster, federal prosecutor, Monster Worldwide Inc., stock option, stock, New York, Thomson Reuters Corp.

• IAC Quarterly Profit Falls

  NEW YORK (Reuters) - IAC/InterActiveCorp (IACI), which plans to spin off four of its largest units, said on Wednesday its quarterly profit fell from a year ago, hurt by declines at its catalog business and a loss at online mortgage site ...

  Wed Apr 30, 2008 @ 5:15 AM PDT

  Tags: Financial accounting, IAC/InterActive Corp., LendingTree, Home Shopping Network, Liberty Media Corp., quarterly profit, Porter five forces, Thomson Reuters Corp., New York, net profit, shareholder, search engine, cable, agreement, TV, advertisement, performance, Internet

• CollegeHumor Site Finds Ad Niche in Sponsorships

  By Michele Gershberg NEW YORK (Reuters) - CollegeHumor.com's founders want to help their audience members fulfill "their stupidest wish ever" -- maybe a machine to dress them in the morning or a chute from their bedroom to the front door. The idea, which...

  Sun Apr 27, 2008 @ 9:30 PM PDT

  Tags: IAC/InterActive Corp., bedroom, programming, advertiser, search listing, Web Advertising, partnership, founder, advertisement, Thomson Reuters Corp., banner advertisement, New York, online advertising, strategy, digital media, newsletter, shareholder, e-mail, Internet, Web

• Google Optimistic Regulators Won't Bar Yahoo: Source

  By Anupreeta Das SAN FRANCISCO (Reuters) - Google Inc (GOOG) believes regulators would not bar a potential business deal with Yahoo Inc (YHOO) because it would be "non-exclusive" and falls short of an outright merger, a person familiar with Google's thinking...

  Fri Apr 25, 2008 @ 4:00 PM PDT

  Tags: Business structures, Mergers & Acquisitions, Channel management, SEARCH, Yahoo! Inc., Google Inc., Google AdSense, antitrust, regulator, partnership, merger, Internet search, U.S. Department of Justice, search engine, San Francisco, Internet search advertising, barrier, a

• Monster Backdating Options Criminal Probe Not Over

  By Leslie Gevirtz NEW YORK (Reuters) - U.S. prosecutors are continuing their criminal investigation into the manipulation of stock options at Monster Worldwide Inc (MNST), according to a filing in U.S. District Court in Manhattan. U.S. Attorney for the Southern District of New...

  Wed Apr 23, 2008 @ 11:16 AM PDT

  Tags: Stock options, Investment, Benefits, Monster, Monster Worldwide Inc., stock option, prosecutor, criminal investigation, top executive, Manhattan, general counsel, U.S. District Court, net income, stock, Human Resources, New York, government, U.S., president, Thomson Reuters

• Google's Ranks Grow Faster Than Its Revenues

  A year ago, Google announced to much fanfare it would buy DoubleClick for $3.1 billion. A month ago, Google said it would lay off workers in the target company who overlapped with its own staff. True to its word, Google reported Thursday it had laid off 10 percent of DoubleClick's...

  Thu Apr 17, 2008 @ 8:59 PM PDT

  Tags: Revenue, Google Inc., DoubleClick Inc., Recruitment & Selection, Operational Accounting, Human Resources, Workforce Management, Finance, Kevin Kelleher

• Google Profit Beats Forecasts, Shares Jump

  SAN FRANCISCO (Reuters) - Google (GOOG) on Thursday posted a better-than-expected profit, defying fears the company is facing an Internet advertising slowdown and sending its shares past the $500 mark in extended trade. The Web search leader, one of the hottest technology stocks...

  Thu Apr 17, 2008 @ 2:24 PM PDT

  Tags: Investment, SEARCH, Internet advertising, stock option, Google Inc., traffic acquisition cost, Thomson Reuters Corp., San Francisco, advertisement, Internet search advertising, stock, online advertising, Internet search, net income, Internet, Web

• Google Closes DoubleClick Deal, Hints of Layoffs

  Nearly a year after the deal was announced, Google said Wednesday it's finally closing its $3.1 billion purchase of DoubleClick. The official announcement came shortly after foot-dragging European regulators finally approved the acquisition. Google has surely been working on integrating DoubleClick's technology, which is focused on the...

  Wed Mar 12, 2008 @ 12:50 PM PDT

  Tags: Workforce management, Mergers & Acquisitions, Kevin Kelleher, Google Inc., DoubleClick Inc., layoff

• Ask.com Layoffs Point to Confused Strategy at IAC

  Interactive Corp.'s identity crisis is nearly full blown. Barry Diller, the creator and would-be dismantler of IAC, is turning the company into a textbook example of how to blur a company's brand and how to confuse and and alienate customers, employees and partners. Diller quilted together a bunch of barely-alike...

  Thu Mar 6, 2008 @ 8:54 AM PST

  Tags: Workforce management, Kevin Kelleher, strategy, IAC/InterActive Corp., Barry Diller, Ask.com

• Reed Elsevier Print Mags Going Digital

  Last week the trade publishing company, Reed Elsevier, put dozens of its magazines, including Variety and Publishers Weekly, up for sale, sending shock waves through the jittery print advertising market. And, in what is the perfect metaphor for the larger transition the media industry is experiencing, Reed...

  Wed Feb 27, 2008 @ 1:15 PM PST

  Tags: Databases, David Weir, Reed Elsevier Inc., ChoicePoint Inc.

• Diller Bets On Simplicity, Divides IAC

  The highest paid CEO of 2005, Barry Diller, announced today that he will break up his massive media and internet conglomerate IAC/Interactive Corp. into five separate companies. Diller explained the move in a statement: "I've always believed our complexity and many mouthfuls of sentences to explain...

  Mon Nov 5, 2007 @ 10:23 AM PST

  Tags: Branding, Advertising & Promotion, Financial accounting, Jessica Stillman, IAC/InterActive Corp., Barry Diller

• More recent Advertising Articles »
• « Earlier Advertising Articles