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Grey Begs Bloggers to Stop Posting Mao Condom Ads; Grovels to "Offended" Chinese Officials

By Jim Edwards | Apr 21, 2009

Grey Group is begging bloggers to stop posting an ad it created for Doc Morris Pharmacies condoms that shows an image of Mao Zedong in the form of a sperm. The ad suggests that using the condom will prevent you from creating a new diabolical world leader.

But the ad has apparently offended the Chinese government, so Grey has rushed out an apology and a statement disowning the ad (click to enlarge image):

Recently an ad execution from Grey Germany, which has never appeared in any paid media, found its way to internet websites devoted to showcasing advertising. We have asked that the ad be taken down immediately.

We understand that the ad offended the sensibilities of people in China for its visual reference to Chairman Mao. Grey has offered a heartfelt apology and formally contacted the Chinese embassy in Germany to assure them this unauthorized ad will never run. We have the utmost respect for China, its people, culture and institutions.

Different executions of the ads featured Adolf Hitler and Osama Bin Laden.

(Backstory for Generation Y: Mao was the communist who led the Chinese revolution against the Kuomintang. His regime lifted the country out of famine but plunged it into decades of oppression from which China is only now slowly emerging.)

BNET’s take: It’s hard to tell whether Grey is enjoying the publicity and laughing behind the scenes at the bonkers demands of Chinese communist officials; or whether Grey is deadly serious because WPP chief Martin Sorrell has sensitive business interests in China that could easily be nixed by the communists or his other partners.

Jim Edwards, a former managing editor of Adweek, has covered drug marketing at Brandweek for four years, and is a former Knight-Bagehot fellow at Columbia University's business and journalism schools. Follow him on Twitter or send him an email.

BNET User Analysis

Web Buzz:
  • Global Web Means Your 'Fart Jokes' Can be Heard Out of Context

    Ad Age - 161 days 16 hours 34 minutes ago

    Posted by Chris Abraham on 06.15.09 @ 02:20 PM I can totally see how a certain young, urbane sector of German society could find these ads really quite funny and compelling -- as they did the suicide-themed Pepsi One ads done last year that offended so many outside the target demographic. Now, unfortunately for Grey and for Doc Morris, not...

  • Great leap forward ordered in quality of Mao souvenirs

    South China Morning Post - 104 days 10 hours 54 minutes ago

    Mao Zedong may be the most famous face in the mainland, but the makers of souvenirs that bear his image have been struggling to get it right

  • Zemanta, for Snazzier Blogs

    BusinessWeek - 230 days 13 hours 4 minutes ago

    By Mark Scott Slovenia is a long way from Silicon Valley. But a two-year-old tech startup called Zemanta is bringing a little California magic to Ljubljana, the country's capital, with a cutting-edge software tool that helps authors worldwide easily add related content and multimedia to their blog posts and e-mails. "People ask: 'Why Slovenia?'...

  • From eternal struggle to pragmatism and institution-building

    South China Morning Post - 63 days 10 hours 54 minutes ago

    Mao Zedong was one of 13 representatives at the Communist Party's first congress in Shanghai in July 1921, but there was little about the lanky 27-year-old from rural Hunan that marked him out as a future leader

  • Karaoke club fined for posters of Mao holding microphone

    South China Morning Post - 32 days 10 hours 54 minutes ago

    Mao Zedong loved to dance, and he might have liked singing, too. But depicting the former leader with microphone in hand put one Zhejiang karaoke club in strife

 

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